Marketing Director jobs in Shanghai

We are looking for a dynamic and strategic Head of Marketing to lead our marketing initiatives in China. This senior role will oversee the entire marketing spectrum-from product development to in-store promotions-ensuring a seamless brand experience across all touchpoints.

This role leads the company's transformation from a product-driven to a brand-driven organization, taking full ownership of brand strategy, content, integrated marketing and user growth.
The position combines strategic thinking with hands-on execution, and is directly accountable for building brand equity while driving measurable e-commerce growth.

Exciting and challenging role for anyone who is looking to join a fast-growing growth company as it leverages brand position to define life in Asia in the New Normal.

This role sits at the intersection of brand innovation, commercial strategy, and P&L ownership. As Director of Marketing for China, you will be accountable not only for brand equity and innovation impact, but also for revenue growth, margin health, and return on marketing investment.

1. 负责制定并落地公司的整体市场战略、品牌战略及产品全生命周期的营销策略，驱动业务增长与品牌影响力提升。

2. 构建并优化数字化营销体系，带领团队产出专业内容并支持销售与产品团队，实现有效的市场拓展与客户转

负责公司产品及项目（慢病管理项目）的市场推广，包括但不限于制定策略、策略实施、组织会议、支持销售、专家关系维护、客户管理等相关职能，样板医院的建立及运营维护，跨部门合作共同推动公司慢病管理服务闭环的实现。

You will drive mid-to-long-term product strategy, oversee portfolio management, and lead consumer & market insight-driven innovation for the China market. This is a high-impact strategic role partnering closely with local and regional teams to shape future category direction and unlock sustainable growth.

We are seeking an experienced digital & emarketing manager to lead end-to-end growth across key online channels, with a strong focus on Douyin operations and e‑commerce content & campaign execution

需主导全球化品牌战略，结合3D NAND闪存技术优势（如Xtacking架构）塑造品牌形象，统筹品牌传播、产业链生态合作及舆情管理。

负责品牌全球定位以及策略

根据公司产品线，独立制定相关产品及产品线推广计划，分配推广的预算及执行计划；负责新品上市及整合营销方案策划，执行，并分析复盘效果，输出分析报告

1. Develop, manage and implement TUVR Greater China EM plan, including programming design and coordination of seminars, fairs and special events in order to support GC Marketing director on GC Events strategies in order to effectively promote TUVR brand image and services.
2. Plan and oversee the implementation of EM plan, resource management and control the budgets

The product manager works closely with all in- and external stakeholders to provide profitable growth and increase market share. The Product Manager reports to the Director of Marketing APAC/EMEA, in matrix with the local Marketing & Sales Director APAC.