Save Job Back to Search Job Description Summary Similar Jobs Opportunity to lead strategy and execution Dynamic, collaborative, and innovation-driven environment About Our Client The organisation operates in the confectionary sector in world wide. Job Description Develop and lead the long-term brand vision, growth strategy, positioning, and portfolio roadmap to deliver sustainable business growth. Translate consumer insights, market trends, and business priorities into actionable marketing strategies and brand plans. Lead integrated marketing initiatives across creative, media, digital, and consumer engagement channels to accelerate demand generation and brand relevance. Partner closely with internal and external stakeholders to deliver high-impact campaigns that balance brand building with commercial objectives. Drive brand identity evolution and ensure consistent execution across all consumer touchpoints. Identify new growth opportunities through innovation, consumer occasions, seasonal activations, gifting, and emerging market trends. Manage marketing investments effectively, establish clear success metrics, and optimize resource allocation to maximize returns. Build, coach, and inspire high-performing teams while fostering strong cross-functional collaboration The Successful Applicant Bachelor's degree in Marketing, Business, Management, or a related discipline. An MBA or other advanced degree is a plus. 8+ years of experience in brand management, marketing, innovation, strategy, media, or related functions within consumer-facing industries. Experience within consumer products is essential; food and beverage experience is highly preferred. Proven track record of developing and executing long-term brand strategies and annual marketing plans. Strong experience of integrated consumer campaigns, creative development, media planning, and brand activation initiatives. Exceptional strategic thinking, analytical capability, and commercial acumen. Strong stakeholder management and influencing skills, with the ability to operate effectively in a matrix organization. Excellent communication, storytelling, and presentation skills. Demonstrated leadership experience with a track record of building and developing high-performing teams. What's on Offer Opportunity to lead strategy and execution for a highly recognized consumer brand portfolio. Significant visibility with senior leadership and influence on key business growth initiatives. Dynamic, collaborative, and innovation-driven working environment. Competitive compensation package and strong long-term career development opportunities. Contact Florence Wang Quote job ref JN-112026-7142473 Phone number +86 21 6035 3690 Job summary Function Marketing Specialisation General Management What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Florence Wang Consultant phone +86 21 6035 3690 Job Reference JN-112026-7142473
