Save Job Back to Search Job Description Summary Similar Jobs Own end-to-end solution strategy for project channel growth High visibility role bridging marketing, sales, and innovation About Our Client Operate within a multinational organization specializing in paints and coatings, serving construction, industrial, and decorative segments across global markets. The business combines strong product expertise with localized go-to-market strategies, offering opportunities to shape segment growth through innovation, customer insights, and cross-functional. This role sits at the intersection of marketing, sales, and product strategy, with direct impact on key project channels and customer solutions. Job Description 1. Brand and Category Category strategy development by translating customer and market insights into clear "Where to Play" and "How to Win" choices Build segment-specific category plans by market trends, drivers, and insight. Align priorities across repainting, new industry, and commercial segments 2. Innovation & Segment Solutions Develop and implement portfolio roadmaps with clear business cases for new products, solutions, and BD toolkits Manage innovation pipeline in alignment with business priorities and Stage Gate processes Create segment-specific solution packages with compelling value propositions by case studies and demonstrations Partner with cross-functional teams to continuously enhance offering pricing, supply, and performance 3. Brand Stewardship, Communications & Equity Growth Translate innovation roadmap into clear communication strategies and asset development (e.g., videos, solution packs, BD materials) Coordinate asset development end-to-end, including briefing, content creation, and deployment Develop activation toolkits tailored to targeted segments and value propositions Work closely with Digital, Marcom, and PR teams to increase customer engagement and strengthen market visibility with efficient ROI 4. Project Delivery with Sales Act as a central coordination point across teams to ensure timely delivery of key projects Improve processes to accelerate project execution and enhance delivery efficiency Track and evaluate segment performance across growth, profitability, margin, market information, and customer metrics Contribute to industry influence through thought management team content and sales enablement material The Successful Applicant Education Bachelor's degree or above in Business, Marketing, Engineering, Chemistry, or related fields Experience Solid experience in project marketing, category management, or related functional areas Background in coatings, flooring, or building materials industries is advantageous Capability & Working Style Strong ability to partner with cross-functional and cross-country stakeholders, including external agencies Proactive and results-oriented, comfortable working in evolving environments Demonstrated project management and organizational capability Strong stakeholder management and influencing skills Business Acumen Good insight of commercial drivers and customer needs Strong ability to interpret market data and derive actionable insights Balanced approach combining creativity and strategic thinking in product and portfolio management Others Proficient in Microsoft Office Fluent in written and spoken English Able to manage multiple priorities and work effectively under pressure What's on Offer Direct impact on multi-segment growth strategy across residential, commercial, and industrial channelsHigh exposure to cross-functional teams including Sales, R&D, Supply Chain, and BrandingOpportunity to shape end-to-end solution offerings from innovation to market activationInvolvement in strategic projects and key customer engagements within project channels Contact Cora An Quote job ref JN-062026-7051472 Phone number +86 21 6035 3452 Job summary Function Marketing Specialisation Marketing/Director/VP What is your area of specialisation? Industrial / Manufacturing Location Shanghai Contract type Permanent Consultant name Cora An Consultant phone +86 21 6035 3452 Job Reference JN-062026-7051472
