Save Job Back to Search Job Description Summary Similar Jobs Global Lifestyle Brand On-trend Business About Our Client Global Lifestyle Brand Job Description Regional Marketing Leadership Develop and execute the APAC marketing strategy aligned with global business objectives and regional growth priorities. Lead annual and long-term marketing planning, investment allocation, and performance management across APAC markets. Drive brand equity, market share growth, and consumer penetration through integrated marketing initiatives. Market Expansion & Consumer Growth Identify business opportunities, consumer trends, and competitive dynamics across APAC markets. Develop localized go-to-market strategies while maintaining global brand consistency. Accelerate consumer acquisition, retention, and loyalty programs through omnichannel marketing approaches. Japan & Korea Market Leadership Partner closely with local country teams to drive business performance in Japan and South Korea. Ensure marketing strategies reflect local consumer behavior, cultural nuances, and market dynamics. Build strong relationships with local stakeholders, distributors, agencies, retailers, and key opinion leaders. Brand & Communications Oversee integrated brand campaigns across traditional, digital, social, PR, CRM, influencer, and experiential channels. Lead innovation launches and category-building initiatives to strengthen market leadership. Ensure consistent brand storytelling and premium consumer experience across all touchpoints. Digital & Omnichannel Excellence Drive digital transformation across e-commerce, social commerce, CRM, marketing automation, and retail media. Leverage consumer insights, analytics, and AI-enabled marketing capabilities to improve marketing ROI. Build strong partnerships with platforms such as Tmall, Douyin, Little Red Book, Kakao, Naver, Rakuten, and regional e-commerce ecosystems. The Successful Applicant Bachelor's degree required; MBA preferred. Minimum 15+ years of progressive marketing experience within Beauty, Personal Care, Fragrance, Luxury, Premium Consumer Goods, or related industries. At least 5-8 years of regional APAC leadership experience managing multiple markets. Strong exposure to Japan and South Korea markets is mandatory. Proven track record of regional teams and delivering measurable business growth across diverse cultural environments. Experience working within multinational organizations and matrix structure What's on Offer Permanent position offering long-term career stability. Opportunities to work in a collaborative and professional environment. Comprehensive benefits package to support your personal and professional growth. If you are passionate about marketing and looking to make an impact in the retail sector, this could be the perfect opportunity for you. Apply now to join a thriving team in Shanghai! Contact Mark Wu Quote job ref JN-062026-7051852 Phone number +86 21 6035 3448 Job summary Function Marketing Specialisation Marketing/Director/VP What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Mark Wu Consultant phone +86 21 6035 3448 Job Reference JN-062026-7051852
