Marketing Director - International EDA Company

Shanghai Permanent RMB1,500,000 - RMB2,000,000 per year View Job Description
The Marketing Director will be responsible for defining and executing marketing strategies to support business growth, strengthen market positioning, and drive customer engagement across targeted segments.
  • Opportunity to shape marketing strategy for advanced semiconductor and EDA
  • Work closely with senior leadership to drive commercial impact

About Our Client

The employer is a well-established organisation in the EDA sector, known for its strong market presence and commitment to technological advancement. The company operates on a global scale, providing innovative solutions to its clients.

Job Description

    • Develop and implement integrated marketing strategies aligned with business objectives
    • Lead product marketing initiatives, including positioning, messaging, and go-to-market planning
    • Collaborate with sales teams to support pipeline generation and customer acquisition
    • Manage brand presence across digital channels, events, and industry forums
    • Oversee content creation, including technical materials, case studies, and campaign assets
    • Conduct market research to identify customer needs, industry trends, and competitive landscape
    • Build and manage relationships with external partners, media, and industry associations
    • Lead and mentor the marketing team, ensuring clear priorities and execution excellence
    • Track and analyse marketing performance, adjusting strategies based on data insights



The Successful Applicant

  • Bachelor's degree in Marketing, Engineering, Business, or a related field; MBA is a plus
  • Solid experience in marketing within semiconductor, EDA, or related high-tech industries
  • Proven track record in product marketing and go-to-market strategy execution
  • Strong understanding of semiconductor design flows and customer ecosystem
  • Experience working in an international or cross-regional environment
  • Excellent communication and stakeholder management skills
  • Ability to translate complex technical concepts into clear marketing messages
  • Strong analytical mindset with experience using data to guide decision-making
  • Leadership experience with the ability to manage and develop a team
  • Fluent English communication skills; additional languages are a plus

What's on Offer

    • Competitive compensation package including performance-based incentives
    • Exposure to global markets and collaboration with international teams
    • Opportunity to influence business strategy and marketing direction
    • Professional development and career growth opportunities
    • Dynamic and collaborative working environment



Contact
Marcus Zhu
Quote job ref
JN-062026-7050717
Phone number
+86 21 6035 3505

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Semiconductors
Location
Shanghai
Contract type
Permanent
Consultant name
Marcus Zhu
Consultant phone
+86 21 6035 3505
Job Reference
JN-062026-7050717

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.