Marketing Director--Creative Fitness Space

Shanghai 全职 RMB500,000 - RMB540,000 per year View Job Description
Exciting and challenging role for anyone who is looking to join a fast-growing growth company as it leverages brand position to define life in Asia in the New Normal.
  • Trendy Lifestyle Space
  • Re-Position

About Our Client

Well-Known Creative Fitness Space

Job Description

  • Work with the CEO, GM, and Tech Team to build marketing strategy with measurable goals and objectives
  • Lead the integrated, cross-functional go-to-market process - facilitate how the team works together to bring our brand, vision, and product stories into execution which delivers business, marketing, and/or brand objectives
  • Strategize and work cross-functionally to activate initiatives that connect the in-store and digital experience to advance omni experience for customers
  • Activate initiatives that connect in-store and digital experiences, enhancing omni-channel customer engagement.
  • Feed into the creative process including being able to evaluate and give feedback to ensure our content drives engagement and influencers
  • Own marketing decisions and represent leadership on key initiatives
  • Develop the practices and protocols; with a focus on efficiency, transparency, and data
  • Be obsessed with staying up to date on trends for the active lifestyle industry, marketing, and new technologies - serve as an ambassador for innovation and creativity in the company

The Successful Applicant

  • 15+ years of digital marketing experience with demonstrated proficiency in performance marketing, social marketing, and campaign planning
  • Advocate and digital thought for new technologies and innovation
  • Results-oriented and data-driven, with demonstrated delivery of customer acquisition, retention, optimization targets, as well as budget development and tracking
  • Proven track record of managing large-scale events and high-profile collaborations.
  • Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact
  • Excellent interpersonal skills, with ability to build strong internal relationships and build consensus on critical initiatives
  • Demonstrated ability to lead and develop team members, and to foster an engaging, collaborative creative work environment

What's on Offer

This role will offer an incredible opportunity to drive brand innovation and growth, while working with a team committed to redefining the active lifestyle industry.

Contact
Mark Wu
Quote job ref
JN-122024-6625617
Phone number
+86 21 6035 3448

Job summary

Function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
Leisure, Travel & Tourism
Location
Shanghai
Contract type
Permanent
Consultant name
Mark Wu
Consultant phone
+86 21 6035 3448
Job Reference
JN-122024-6625617

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.