Save Job Back to Search Job Description Summary Similar Jobs Lead global brand transformation in the AI era. Own the global marketing agenda end-to-end. About Our Client A global AI-powered innovation intelligence company. Job Description Global Brand Positioning & Rebranding Define and execute a clear, compelling global brand narrative in the context of the AI revolution. Resolve current brand ambiguity by establishing a unified identity that resonates with international markets. Ensure all external communications reflect a consistent, premium, and innovative brand tone. Online Marketing & Demand Generation Strategy Take full ownership of overseas online PR, Marketing, and Demand Generation. Leverage cutting-edge technologies, including AI Agents, to optimize marketing efficiency and effectiveness. Build a robust online operational system that drives measurable traffic and engagement. Business Enablement (SLG & PLG Support)SLG (Sales-Led Growth) Generate high-quality leads and provide direct performance support to sales teams. Focus on converting marketing efforts into tangible business results. PLG (Product-Led Growth) Establish the overarching brand framework and narrative logic. While PLG teams handle execution, ensure their messaging aligns strictly with the global brand strategy. Team Building & Organizational Design Build a high-performance overseas online marketing team from scratch. Consolidate scattered marketing capabilities currently distributed across various functions (e.g., extracting PR responsibilities from existing structures) into a centralized, efficient unit. Foster a culture of innovation, data-driven decision-making, and cross-functional collaboration. The Successful Applicant A successful 'Marketing' should have: 8-15 Years of Experience, bringing a blend of maturity and fresh perspective. Education: Bachelor's degree, STEM backgrounds are preferred. Global Exposure: Must have overseas study or work experience, demonstrating strong cross-cultural communication skills and an understanding of international market dynamics. Industry Expertise: Deep familiarity with the AI industry or SaaS sector. Proven success in building brands from 0 to 1 in these fields. Track Record: Experience working in both large tech companies ("Big Tech") and startups. A portfolio showcasing successful overseas marketing campaigns. Core Competencies AI Mindset: Reject traditional, conservative marketing models. Embrace new tools and methodologies to drive efficiency. Strategic Planning: Exceptional ability to plan, coordinate, and execute complex marketing strategies. Passion-Driven Leadership: We look for individuals who are "driven by passion" - those who bring energy, purpose, and a deep commitment to the mission. You should be goal-oriented, empathetic, and capable of inspiring teams. What's on Offer Flexible working location. Competitive compensation package. Play a pivotal role in shaping the company's global brand and international expansion strategy. Please apply if your marketing experience matches the needs of this role. Contact Mia Liu Quote job ref JN-112026-7143895 Phone number +862160268031 Job summary Function Marketing Specialisation Marketing/Director/VP What is your area of specialisation? Technology & Telecoms Location Shanghai Contract type Permanent Consultant name Mia Liu Consultant phone +862160268031 Job Reference JN-112026-7143895
