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Define and guide the country brand strategy consistent with the international brand positioning and the country's priorities to contribute to continued growth of the brand and the consumer relationship.
根据公司战略,制定公司品牌战略规划、品牌年度营销传播策略及费用预算,并监督执行,推动公司战略的达成;根据公司目标,制定阶段性传播战役,确保全年方案的及时性与可执行性,同时,获得相应资源匹配,有效管控并保证工作按计划进行以达成目标
1、全面负责市场部的各项工作,有序开展计划,组织,协调,落实与督办,全力达成各项工作目标;2、根据公司的战略和品牌定位,进行品牌的包装与策划,树立进口高端品牌的形象;
Promoting the brand and product ranges to Food Service Channels in China region.
This role will work for new Pet Food Brand to expand in China Market
协助创始人跟进公司的品牌风格和定位主导/制定年/季度产品设计方案带领旗下团队负责各季服装设计开发
领导并指导创意团队,负责所有品牌对外内容制作
Represent the brand as a whole in CN
It's a strategic role in developing and guiding the local BU team of a clear portfolio strategy and design, bring to market superior NPD pipeline and winning value propositions to drive long term sustainable growth
It will be fully responsible for the implementation of category strategy for English label and help category director to build-up solid brand foundation in super-premium segment.
Lead brand key franchise end to end consumer engagement marketing campaign across traditional marketing, digital & social marketing so to create a consumer centric and consistent brand experience.
Develop and drive the brand strategy and plan in order to deliver volume, turnover, profit and brand awareness and growth. You will develop and drive the brand strategy and plan in order to deliver volume, turnover, profit and brand awareness and growth for one of the largest award winning organic FMCG company in the world.
This role will work for global leading consumer group with well known brand awareness across the globe. This role will lead overall BU development as P&L Owner.
This role is responsible for the development of branding and marketing strategy for responsible brand in China market. The role will localized the adaption and follow brand guideline and assets, work with regional team closely.
品牌战略规划:制定和执行组织的品牌战略。了解目标市场、竞争对手和消费者需求,制定长期的品牌发展计划,并确保品牌战略与组织的整体战略目标一致。
1、负责集团品牌建设(品牌资料、形象管理、内容输出等),与国际团队协作,搭建品牌建设工作体系;
负责公司创新业务,跨境电商宠物赛道的产品设计和规划负责设计方案从调研、设计、打样确认的全流程
负责产品的工业设计工作; 2.对接产品经理的设计需求,完成从需求分析到产品设计策略制定及草图概念和设计方案的渲染输出,配合结构技术同事以及供应商完成落地效果及量产跟进确认
Work across multiple innovation and capability projects which reflect packaging and future technology strategy.Support projects within cross functional teams and be responsible for engineering future packaging, new technologies and novel formats , turning technically feasible concepts into mass manufacturable products.