Brand Innovation Manager - consumer health

Shanghai Permanent RMB350,000 - RMB400,000 per year View Job Description
This role will lead innovation initiatives for the Greater China market, driving the development and commercialization of new products and localized solutions. The position will work closely with cross-functional teams across marketing, R&D, commercial, supply chain, regulatory, finance, and external partners to identify growth opportunities and bring innovations to market.
  • Shape the innovation agenda within a high-growth international business.
  • Exposure to regional and global markets

About Our Client

A global consumer products company with a diversified international portfolio is seeking an experienced Innovation Manager to join its Greater China team.

Job Description

Innovation Strategy & Pipeline Management

  • Develop and manage a multi-year innovation pipeline aligned with business growth objectives.
  • Identify emerging consumer trends and market opportunities, translating insights into product concepts and innovation initiatives.
  • Prioritize innovation projects based on consumer demand, commercial potential, and strategic fit.



Consumer-Centric Product Development

  • Drive the development of new products and localized solutions tailored to local consumer preferences.
  • Explore opportunities across product formulation, flavors, formats, packaging, and channel-specific offerings.
  • Collaborate with regional and global teams to adapt innovation platforms where relevant.



Commercialization & Launch Excellence

  • Build business cases, pricing recommendations, volume forecasts, and launch plans.
  • Coordinate cross-functional teams to ensure launch readiness across key sales and digital channels.
  • Monitor post-launch performance and identify opportunities for optimization and future growth.



Stakeholder Management

  • Partner with internal and external stakeholders to drive project execution and alignment.
  • Manage multiple innovation projects simultaneously while balancing speed, quality, and commercial viability.



The Successful Applicant

  • 8+ years of experience in Innovation, New Product Development, Product Marketing, Category Management, or related functions.
  • Demonstrated experience managing end-to-end innovation projects from concept development to market launch.
  • Background in consumer-focused industries such as FMCG, health & wellness, food & beverage, nutrition, personal care, or related sectors.
  • Strong understanding of consumer insights, commercialization processes, and market dynamics in China.
  • Experience working within multinational and matrix organizations.
  • Fluent English communication skills.

What's on Offer

  • Opportunity to shape the innovation agenda within a high-growth international business.
  • Exposure to regional and global stakeholders in a highly collaborative environment.
  • Broad responsibility across strategy, innovation, commercialization, and cross-functional leadership.
  • Dynamic market environment with strong focus on consumer insights and new product creation.
Contact
Florence Wang
Quote job ref
JN-102026-7127476
Phone number
+86 21 6035 3690

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Florence Wang
Consultant phone
+86 21 6035 3690
Job Reference
JN-102026-7127476

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.