Save Job Back to Search Job Description Summary Similar Jobs Ownership of Meaningful Projects and Major Campaign Diverse Scope and Visibility About Our Client An established consumer goods company in Food & Beverage industry Job Description Develop and execute brand-building initiatives that support brand awareness and consumer engagement objectives. Lead integrated marketing campaigns to communicate product value propositions and strengthen consumer consideration. Manage innovation and product-related projects in partnership with cross-functional teams, ensuring timely and effective execution. Plan and implement consumer engagement programs that enhance brand experiences across relevant touchpoints. Identify and explore emerging communication approaches and content formats to improve consumer interactions. Coordinate creative development and content production across multiple marketing channels. Support brand communication and reputation-related initiatives, ensuring consistency of messaging and execution. Collaborate closely with stakeholders across marketing, sales, supply chain, R&D, and external agency partners to deliver project objectives. The Successful Applicant Bachelor's degree or above in Marketing, Business Administration, Communications, or a related field. MT with 5+ years of experience in brand marketing, consumer marketing, innovation, or related functions. Experience managing end-to-end marketing campaigns and/or innovation projects. Strong project management skills with the ability to manage multiple priorities simultaneously. Excellent stakeholder management and cross-functional collaboration capabilities. Strong communication and presentation skills. Consumer-centric mindset with the ability to translate insights into actionable marketing initiatives. Adaptable, proactive, and comfortable working in a dynamic business environment. Preferred Capabilities Experience in consumer goods, food & beverage, or other fast-moving consumer-focused industries. Exposure to brand communication, content marketing, consumer engagement, and innovation projects. Ability to balance strategic thinking with hands-on execution. Strong learning agility and problem-solving skills. What You'll Bring A passion for brand building and consumer engagement. The ability to manage complex projects from planning through execution. Strong interpersonal skills and the ability to effectively work with diverse stakeholders. Curiosity, adaptability, and a continuous improvement mindset. What's on Offer Ownership of Meaningful Projects Diverse Scope and Visibility Career Development Platform Contact Florence Wang Quote job ref JN-102026-7134403 Phone number +86 21 6035 3690 Job summary Function Marketing Specialisation Brand & Design What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Florence Wang Consultant phone +86 21 6035 3690 Job Reference JN-102026-7134403
