(Senior) Marketing Manager - Pets

Shanghai Permanent RMB500,000 - RMB900,000 per year View Job Description
This role will be responsible for driving brand growth through consumer-centric marketing strategies, integrated campaigns, innovation initiatives, and content development. The successful candidate will play a key role in shaping brand experiences and translating consumer insights into effective business and marketing actions.
  • Significant responsibility and visibility
  • Opportunity to work within an growth engine in a trendy industry

About Our Client

We are partnering with an international consumer goods company to identify a seasoned marketing professional who is passionate about brand building, innovation, and consumer engagement.

Job Description

  • Develop and execute brand strategies and marketing initiatives aligned with business objectives.
  • Identify growth opportunities through consumer, shopper, and market insights.
  • Lead integrated marketing campaigns across multiple channels to strengthen brand visibility and consumer engagement.
  • Manage brand communication assets and content development, including digital and creative materials.
  • Partner with local and regional stakeholders to support innovation planning and portfolio development.
  • Translate consumer and market insights into actionable communication and activation programs.
  • Manage marketing budgets and resources to support business priorities and project delivery.
  • Collaborate closely with cross-functional teams and external partners to ensure effective execution and stakeholder alignment.
  • Monitor category and consumer trends to support strategic decision-making and brand growth.

The Successful Applicant

  • Bachelor's degree or above in Marketing, Business Administration, or a related discipline.
  • 5+ years of experience in brand marketing, category marketing, innovation, or related functions.
  • Demonstrated experience in brand management and integrated marketing campaign execution.
  • Strong analytical capabilities with the ability to interpret consumer, shopper, and market data.
  • Excellent project management and stakeholder management skills.
  • Proven ability to work effectively across functions and navigate complex business environments.
  • Strong communication and presentation skills in both English and Chinese.
  • Experience within consumer-focused industries is preferred.



Ideal CandidateWe are looking for a marketer who combines strategic thinking, business acumen, and execution excellence. The ideal candidate is consumer-focused, commercially aware, and comfortable working with diverse stakeholders across functions and regions.

You should be someone who can:

  • Turn insights into action.
  • Drive innovation and growth initiatives.
  • Influence without authority.
  • Manage complexity while maintaining execution quality.
  • Balance long-term brand building with short-term business priorities.

What's on Offer

  • Broad exposure across brand strategy, innovation, communications, and business planning.
  • Opportunity to work within an international and highly collaborative environment.
  • Significant responsibility and visibility across key business initiatives.
  • A dynamic role with strong stakeholder engagement and growth potential.
Contact
Florence Wang
Quote job ref
JN-102026-7133343
Phone number
+86 21 6035 3690

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Florence Wang
Consultant phone
+86 21 6035 3690
Job Reference
JN-102026-7133343

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.