Save Job Back to Search Job Description Summary Similar Jobs Global exposure with end-to-end brand ownership Career development with high performing team About Our Client A globally established consumer goods group with a strong heritage and a portfolio of well-loved brands enjoyed by consumers across 100+ markets. With a strong focus on quality, innovation, and long-term brand building, the company continues to expand its presence in Asia. Job Description Drive brand performance and unlock growth opportunities through strategic projects and full marketing plan execution Develop brand strategy and support long-term business planning Analyze market data and consumer insights to identify opportunities, gaps, and actionable recommendations Lead product portfolio and channel strategy for key markets Partner with cross-functional teams on financial evaluation for new product launches Execute integrated marketing campaigns across digital, social, influencer, and offline channels Manage creative development and ensure consistency across all platforms Adapt global brand strategies to local market needs Own A&P budget management and optimize ROI Support annual planning, forecasting, and budgeting processes Monitor P&L performance and identify improvement areas Collaborate with regional/global stakeholders on portfolio and priorities Lead new product development processes, including compliance and coordination Prepare regular and ad-hoc performance reports The Successful Applicant Bachelor's degree in Marketing or a related field Minimum 6+ years of experience in FMCG or consumer marketing Strong commercial acumen with a proven track record in brand management Data-driven with deep understanding of consumer insights Excellent storytelling and communication skills Strong analytical and problem-solving capabilities Highly organized, proactive, and resilient Fluency in English Nice to have: Experience in confectionery or exposure to regional (APAC) markets What's on Offer Global Brand Exposure - Work on internationally recognized brands with opportunities to collaborate across marketsHigh Impact Role - Own key initiatives end-to-end and directly influence business growth in a dynamic marketCareer Development - Join a stable yet fast-evolving organization that values long-term talent growth and internal progression Contact Florence Wang Quote job ref JN-052026-7014843 Phone number +86 21 6035 3690 Job summary Function Marketing Specialisation Brand & Design What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Florence Wang Consultant phone +86 21 6035 3690 Job Reference JN-052026-7014843