North Asia Marketing Manager - Global Makeup Brand

Shanghai 全职 RMB800,000 - RMB1,000,000 per year View Job Description
Define and guide the country brand strategy consistent with the international brand positioning and the country's priorities to contribute to continued growth of the brand and the consumer relationship.
  • Global Beauty Group
  • North Asia scope

About Our Client

Global Beauty Group

Job Description

  • Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products' renewal and animation of core catalogue)
  • Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country's needs
  • Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines
  • Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)
  • Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)
  • Mobilise other departments: sales, logistic, education, etc. and partner agencies to develop a broader business strategy
  • Define clear messages to present to management and accompany the teams in the preparation of meetings
  • Build, develop and manage your team, train them and develop their marketing expertise and know-how



The Successful Applicant

8 Years' marketing experience in Beauty Industry, better to have makeup category experience

International mindset and experience

Good communication skills, fluent in English and mandarin

What's on Offer

Attractive package and benefits

Contact
Trista Shi
Quote job ref
JN-012024-6300339
Phone number
+86 21 6035 3441

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Trista Shi
Consultant phone
+86 21 6035 3441
Job Reference
JN-012024-6300339

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.