Save Job Back to Search Job Description Summary Similar Jobs Build a Premium Design-Led Brand in a Growing Market Strong Creative Freedom & Low Corporate Bureaucracy About Our Client A Scandinavian design and lifestyle company specializing in premium furniture, lighting, and interior brands, with a strong focus on contemporary aesthetics and consumer experiences. Job Description 1. Brand Strategy & Localization Develop annual and quarterly marketing strategies tailored to the China market. Translate global brand positioning into locally relevant marketing initiatives. Act as the key liaison with international headquarters, ensuring alignment with global branding guidelines and marketing priorities. Strengthen brand awareness and establish a premium Scandinavian lifestyle and furniture brand image in China. 2. Integrated Marketing & Content Development Lead end-to-end planning, creation, execution, and optimization of marketing campaigns. Develop engaging content across social media, short-form video, brand storytelling, product launches, designer collaborations, and customer case studies. Plan and execute both online and offline events, including product launches, showroom activities, designer salons, retail campaigns, and seasonal promotions. Manage campaign performance analysis and continuously improve marketing effectiveness. 3. Budget Management & Resource Integration Own annual and quarterly marketing budget planning and control. Maximize ROI through innovative marketing approaches, partnership development, and effective use of existing resources. Build and maintain relationships with designers, media, channel partners, and relevant industry stakeholders to expand brand exposure cost-effectively. 4. Team Leadership Lead and develop a high-performing marketing team. Establish clear workflows, responsibilities, and performance management processes. Coach team members in content creation, campaign management, brand communication, and data analysis. Drive continuous improvement through campaign reviews. 5. Market Intelligence & Brand Governance Monitor market trends, consumer behavior, competitor activity, and industry developments. Ensure all external communications and marketing materials comply with global brand standards. Manage brand reputation and support public relations and media engagement efforts. The Successful Applicant Experience Minimum 5 years of comprehensive marketing experience. Strong background in premium furniture, home furnishing, interior design, or durable consumer goods industries. Proven experience localizing global brand strategies for the China market is highly preferred. At least 3 years of people management experience. Core Competencies Innovative, high-impact marketing mindset. Strong integrated marketing and campaign management capability. Excellent cross-cultural communication and stakeholder management skills. Strong budget planning and ROI management experience. Demonstrated leadership and team development capability. Additional Qualifications Strong appreciation for design, aesthetics, and premium lifestyle brands. Experience with Xiaohongshu, Douyin, WeChat Channels, and other Chinese social platforms. Fluent written and spoken English for regular communication with global headquarters What's on Offer Permanent role with opportunities for professional development. Comprehensive benefits package to support your well-being. Contact Mia Liu Quote job ref JN-082026-7077702 Phone number +862160268031 Job summary Function Marketing Specialisation Brand & Design What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Mia Liu Consultant phone +862160268031 Job Reference JN-082026-7077702
