Save Job Back to Search Job Description Summary Similar Jobs Report directly to the founders. Influence how the company and products are presented to the market. About Our Client Our client is a venture-backed technology startup building consumer-facing AI products for international markets.As the business enters its next phase of growth, the company is investing in brand development, product marketing, and global market presence. This is an opportunity to join at an early stage and play a key role in shaping how the company and its products are perceived by customers worldwide. Job Description Product Marketing & Positioning Define ICPs, audience segmentation, and customer positioning strategies. Translate product capabilities into compelling customer narratives. Conduct competitive analysis and identify market positioning opportunities. Build a scalable product marketing framework that supports future launches. Messaging & Storytelling Develop brand messaging, slogans, website copy, launch materials, packaging content, and campaign narratives. Create communication frameworks that connect product features with customer needs and decision-making drivers. Establish a consistent voice across all customer-facing touchpoints. Brand Content & Creative Direction Conduct the development and review of launch videos, brand films, website presentation, and marketing assets. Ensure creative execution reflects product quality and intended customer perception. Provide direction on storytelling, pacing, talent selection, music, and overall creative expression. Brand Building Define brand tone, visual language, and quality standards. Act as the final reviewer for major external-facing brand assets. Shape a cohesive and scalable international brand identity. Communications & Launch Strategy Drive product launch planning and communication strategies. Build media relationships and support PR activities. Coordinate exhibitions, events, and industry engagement initiatives. The Successful Applicant Experience building consumer-facing technology, AI, smart hardware, or consumer electronics brands. Hands-on ownership of end-to-end product launches in international markets. Strong product marketing capabilities with the ability to translate complex products into customer-centric messaging. Deep understanding of content performance across X, YouTube, TikTok, Instagram, and other social platforms. Strong creative judgment across brand, content, design, and storytelling. Comfortable working in a fast-moving entrepreneurial environment. Based in Shenzhen. We would particularly like to speak with professionals from: Consumer technology Smart hardware AI products Consumer electronics Candidates from companies such as Anker, Insta360, Roborock, DJI, Shokz, Baseus, UGREEN, and similar organizations would be highly relevant.Experience across both agency strategy and in-house international marketing environments is also valued. What's on Offer Report directly to the founders. Influence how the company and products are presented to the market. Own the development of a brand from its early stages. Dedicated budget and broad scope to shape brand strategy and execution. A clear path toward broader brand, product marketing, or company-level leadership responsibilities. If you are ready to take on this role as a Head of Brand in the Technology & Telecoms industry, we encourage you to apply. Contact Jacqueline Liu Quote job ref JN-102026-7122154 Phone number +8675536350504 Job summary Function Marketing Specialisation Brand & Design What is your area of specialisation? Technology & Telecoms Location Shenzhen Contract type Permanent Consultant name Jacqueline Liu Consultant phone +8675536350504 Job Reference JN-102026-7122154
