Save Job Back to Search Job Description Summary Similar Jobs Direct influence on brand, product, and go-to-market strategy. Define an emerging category at the intersection of AI, human health technology. About Our Client Our client is an AI health technology company building consumer products for global markets.The company combines intelligent hardware, multimodal sensing, and personalized AI to help users better understand and improve their physical and mental state. Its mission is to move beyond simply tracking data and create experiences that help people understand what is happening, why it is happening, and what actions may be relevant in the moment. The long-term vision is to help individuals better understand, regulate, and manage their own state, energy, attention, and recovery.As the business enters its next stage of growth, the company is seeking a Global Head of Marketing to define category narratives, build brand awareness, and take global go-to-market initiatives. Job Description Brand Strategy & Category Creation Define the global brand strategy, positioning, and messaging architecture. Establish a distinctive market position within the health technology and AI-enabled wellness space. Develop category narratives that connect technology innovation with human outcomes. Product Marketing Guide product positioning and go-to-market strategy for global launches. Translate technical capabilities into customer-centric value propositions. Build messaging frameworks, launch plans, and communication strategies across multiple channels. Global Marketing Leadership Develop integrated marketing initiatives spanning paid, owned, earned, and community channels. Partner with product, design, business, and external stakeholders to drive market adoption. Oversee agency relationships, brand partnerships, and strategic collaborations. Consumer & Market Insight Identify audience segments, consumer needs, and emerging market opportunities. Leverage insights and market intelligence to inform business and marketing strategy. Build a data-informed marketing organization focused on long-term growth. Team & Organization Build a high-performing global marketing function. Establish scalable processes, metrics, and marketing capabilities to support international expansion. The Successful Applicant We are interested in speaking with marketing head who have: Significant experience in consumer technology, digital health, wellness technology, wearable devices, AI products, or related sectors. A track record of making international product launches and brand-building initiatives. Strong product marketing and storytelling capabilities. Experience marketing both hardware and software experiences. Deep understanding of consumer behavior, customer journeys, and global market dynamics. Strong strategic thinking, leadership, and cross-functional collaboration skills. Excellent English communication skills. What's on Offer Opportunity to help define an emerging category at the intersection of AI, human health, and consumer technology. Direct influence on brand, product, and go-to-market strategy. Global market exposure and cross-functional leadership responsibilities. The chance to build a marketing organization and category narrative from an early stage of company growth. If you have the skills and experience required for the role of Marketing Head, we encourage you to apply. Contact Jacqueline Liu Quote job ref JN-092026-7105682 Phone number +8675536350504 Job summary Function Marketing Specialisation Marketing/Director/VP What is your area of specialisation? Technology & Telecoms Location Shenzhen Contract type Permanent Consultant name Jacqueline Liu Consultant phone +8675536350504 Job Reference JN-092026-7105682
