Business Development Manager - Seedlings and Fresh Fruits

Shanghai Permanent RMB500,000 - RMB600,000 per year View Job Description
The role will focus on leveraging the company's global genetic technology advantages and China's blueberry industry development trends. This role tracks annual business performance and market share progress, provides regular feedback, and builds a sustainable customer cooperation system with differentiated competitive advantages.
  • Multinational company with great company culture
  • Industry giant within the sub-sector

About Our Client

The client is one of the famous multi-national company specialized in seedlings products.

Job Description

  1. Based on blueberry industry supply-demand data, policy direction, and competitor intelligence, assist the VP & General Manager in formulating a 5-10 year China market strategic plan, defining core production regions, priority varieties, and target customer segments. Present to the VP & General Manager China and drive implementation.
  2. Regularly track expansion trends and variety preference changes in key production regions, adjust market strategies dynamically, anticipate potential risks such as overcapacity and policy changes, and develop mitigation plans.
  3. Continuously monitor the competitive landscape including domestic competitors, international products, and regional leaders. Develop differentiated competitive strategies (variety selection, target customer focus, etc.) aligned with the group's 5-10 year strategic objectives.
  4. Maintain close contact with customers to stay informed of product feedback and market demand insights.
  5. Continuously monitor and collect channel partner and consumer data, providing timely analysis reports to ensure decision-makers remain sensitive and responsive to consumer market intelligence.
  6. Stay informed of government agricultural policy changes and maintain good commercial relationships with local regulatory authorities and government agencies.
  7. Ensure adequate and compliant supply of production land in alignment with the company's business expansion plans.
  8. Support the Commercial Department in developing grower selection and platform access mechanisms.
  9. Coordinate with the Global Supply Chain team to forecast production capacity based on market demand and optimize supply processes to ensure stable seedling availability.
  10. Collaborate with the Government Affairs team to leverage policy resources such as variety subsidies and industrial park projects across production regions, securing policy support to reduce customer partnership costs.
  11. Lead the establishment of communication platforms for industry experts, growers, and channel partners, organizing regular regional summits, technical training sessions, and other events to enhance brand industry influence.
  12. Lead and coordinate with internal and external functions & departments to ensure the strategy relative project proceed well and achieve the operation target.



The Successful Applicant

  1. Typically requires a bachelor's degree or above in Business Management or a related field, or equivalent combination of education and experience.
  2. Familiar with China's agricultural industry, with a solid understanding of land regulations, subsidy policies, and industry characteristics across key blueberry production regions. Ability to independently conduct market research and produce strategic outputs.
  3. Requires a minimum of 3 years of sales or business development experience in modern agriculture, economic crop seedlings, or fresh produce supply chain industries. Experience with berry industry resources is preferred.
  4. English proficiency required for effective communication with global headquarters function departments.
  5. Strong negotiation and project management capabilities, with demonstrated experience managing the execution of large-scale planting projects.
  6. Results-oriented, willing to travel frequently to business related areas, and capable of thriving in a rapidly changing competitive environment.
  7. Requires a valid driver's license.
  8. High level of professional integrity and strict adherence to company compliance policies and the Foreign Corrupt Practices Act (FCPA) in the performance of duties.



What's on Offer

  • Downtown location
  • Attractive performance based salary package
Contact
Lusinda Fang
Quote job ref
JN-092026-7101657
Phone number
+8621 6035 3522

Job summary

Function
Sales
Specialisation
Business Development
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Lusinda Fang
Consultant phone
+8621 6035 3522
Job Reference
JN-092026-7101657

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.