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An iconic, British lifestyle brand is looking for a Head of Marketing, in what is a business critical ole and will be part of the senior APAC leadership team.
市场品牌负责人,制定市场营销和品牌公关的战略,负责公司的投融资市场相关业务。
负责品牌全渠道营销以及品牌重塑。
Product Marketing Director in Telecom & Automotive filed
The Head of Marketing will take the lead in developing successful, long-term digital marketing strategies.
Based on the Company's strategy to develop, establish and maintain marketing strategies to meet organizational objectives, Effective management of the marketing, advertising and promotional activities of the Sports Apparel department. Focuses on publicizing and increasing awareness of the Sports Apparel Branding.
Develop and manage an integrated B2B marketing plan end-to-end at an established technology company (eg. telco, software, cloud providers, IDC) with proven results.Lead a broad range of marketing disciplines (campaign, events, digital, PR/AR etc) and understands how they work together.
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
This role will be responsible for creating solutions for retail channels and customer experience
This role will launch and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
Responsibility for developing and executing the long-term market strategy for the assigned market(s) globally. Development of value propositions, segmentation, pricing strategy and value chain analysis. Identification of geographical and segment participation strategies and channel strategies.
Responsible for overall marketing, especially event for the brand
Overall marketing scope
Working in close collaboration with Sales, Field Application and Product Management Teams, The Scientific Marketing Manager contributes to revenue growth in the China market by engaging customers throughout the buyer's journey through development of creative and effective marketing strategies and campaigns, and by providing leadership, mentorship and training to a team of Scientific Marketing Specialists and Coordinators.
This role need to lead and manage whole marketing functions to develop and drive marketing strategy, compile and analyze client insights, market trends and competitive landscape to identify business opportunities, translate into fully integrated actions to elevating the experience of client decision journey, so as to build up luxury brand identity position and gain market share for the brand in prestige luxury skincare industry.
The main objectives are to increase the revenues of the Greater China and maximize our visibility intargeted markets. Through increased marketing activities we will maximize the penetration into ourexisting customer base, as well as new name targeted customers. Developing professional and trustingrelationships with our customers is tantamount to our growth and success.
1. Planing and implementing comprehensive marketing strategies and programs to drive awareness,customer acquisition, revenue growth and sales enablement.2. Developing and executing the company's growth marketing strategy, including demand generation,customer advocacy and sales enablement programs to meet revenue targets.
- Maintain a thorough understanding of brands, sales objectives and strategies and provide continuous feedback/input to Brand management and brand marketing team- Communicates brand strategies, objectives, and marketing programs to sales- Adapt local trade-plans guidelines per distribution channel
根据负责地域的顾客需求和产品投入计划,通过跨部门的市场和营销资源的整合,并最终将计划落实到相应市场,推动地域别生意成长
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