Sales and Marketing Director - Resorts & Hospitality

1. Develops and maintains effective strategic partnerships and working relationships with brands, key staff from the theme park, the tour and travel industry, hospitality, corporate, community groups, and external resources and vendors plus local government.

2. Formulates, develops, refines, finalizes, and implements an annual sales and marketing operating plan. Develops long term marketing strategies based on projections and objectives. Sets goals and objectives, develops operating and staffing budgets, and determines timelines to meet volume, revenue and profitability targets. Suggest correction actions if needed to meet targets

3. Analyzes pricing and supports per cap goals. Analyzes attendance trends and research to generate new and innovative marketing programs and based on research put forward recommendations and advise on marketability of new attractions

4. Provides information on attendance patterns and performance of sales and promotional, initiatives, able to provide data to inform and shape decision making.

5. Ensure a robust Divisional marketing plan is in place for product and experience across each channel, sponsoring innovation in identifying new markets. Use data and market analysis to anticipate and meet consumer needs to grow customer base.

6. Maintains effective business relationships and manages the utilization of external resources to maximize effectiveness and manage costs. Monitors pull and effectiveness of media.

7. Directs and manages public and communications relations, advertising, promotions, loyalty programs, market research and sponsorships, sales, revenue management staff and functions. In close cooperation with regional Director /Heads set direction and plans for direct marketing, e-marketing and trade sales operation

8. Ongoing trickeries' follow up on marketing expenses to ensure investment stays within the given budget frames.

9. Secure the establishment of a strong Sales and Marketing organization with the right skill level and competencies and clear roles and responsibilities to execute the agree launch campaign and to meet the set targets within each function as well as overall awareness, visit intension, attendance and revenue targets

10. Develops and supports strategic and operating plans as a member of the executive leadership team. Participates in planning, policy and direction setting, problem solving and decision making with other members of the leadership team