North Asia Marketing Manager - Global Makeup Brand

上海市 全职 RMB800,000 - RMB1,000,000 per year View Job Description
Define and guide the country brand strategy consistent with the international brand positioning and the country's priorities to contribute to continued growth of the brand and the consumer relationship.
  • Global Beauty Group
  • North Asia scope

关于我们的客户

Global Beauty Group

职责描述

  • Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products' renewal and animation of core catalogue)
  • Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country's needs
  • Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines
  • Manage the budget (sales forecast; price strategy, profitability of the brand, P&L, etc.)
  • Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)
  • Mobilise other departments: sales, logistic, education, etc. and partner agencies to develop a broader business strategy
  • Define clear messages to present to management and accompany the teams in the preparation of meetings
  • Build, develop and manage your team, train them and develop their marketing expertise and know-how



理想的求职者

8 Years' marketing experience in Beauty Industry, better to have makeup category experience

International mindset and experience

Good communication skills, fluent in English and mandarin

薪酬待遇

Attractive package and benefits

联系
Trista Shi
职位编号
JN-012024-6300339
联系电话
+86 21 6035 3441

职位概要

职位类别
市场营销
子类别
品牌及设计
行业
快速消费品(FMCG)
地区
上海市
工作类型
全职
顾问名字
Trista Shi
顾问电话号码
+86 21 6035 3441
职位编号
JN-012024-6300339

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