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直接汇报给产品管理部负责人,全面参与集团管理部产品策略管理工作,包括竞品分析、品类分析、价格分析、消费人群洞察、产品组合分析等。根据集团发展方向,分析外部咨询公司提供的相关产品战略的正确性和有效性,提供必要纠偏和有效建议。
深入理解公司整体战略,制定与之相匹配的品牌及产品策略规划,包括品牌定位及二级发展策略、品类赛道选择及发展规划等,确保与公司整体战略保持一致;基于市场调研结果,打造差异化品牌及产品策略,扩大市场影响力;
制定公司整体产品策略,提供满足市场有竞争力的产品组合及解决方案
负责整个产品的企划与推广工作
Responsible for product management
Developing and executing corporate marketing strategies, product management, and brand strategic communication plans to drive growth and enhance competitiveness of the adhesive tape product line in target markets. Integrate market insights, product innovation, and brand communication resources to ensure the achievement of corporate strategic objectives.
This role takes the responsible for product development, include application, project management, new product R&D.
Establishment, implementation and verification of product quality and safety management system.Continuously carry out improvement projects, continuously improve the company's food safety and quality assurance capabilities, and effectively protect company and related parties including the scope from upstream to downstream operations.
As a Merchandising Manager, you will play a pivotal role in driving our product strategy, optimizing inventory management, and maximizing sales potential.
The Product Marketing Director will oversee the management of our product portfolio, ensuring alignment between customer needs and engineering capabilities, while driving the marketing strategy for laser devices.
you will play a role in overseeing the merchandising operations and driving the success of our fast fashion product range. You will be responsible for managing the end-to-end merchandising process, including product development, sourcing, procurement, and inventory management.
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