产品企划经理 - 高端瓷器品牌

Shanghai Permanent RMB300,000 - RMB400,000 per year View Job Description
负责整个产品的企划与推广工作
  • 高端瓷器品牌
  • 资源丰富

About Our Client

知名高端瓷器品牌

Job Description

根据行业趋势、消费者需求、竟品及市场动向,结合公司品牌规划与策略,进行多品类产品的策略制定及创意概念策划;
根据各品类产品的品类特性及生命周期,制定原创产品行销节奏及上市计划,协同设计研发、品牌营销、社群运营、终端视觉呈现等链条,推进上新进度,落地相应的产品策略;
根据既定产品策略,定期进行市场调查及需求分析评估;

围绕已上市项目及时分析数据及复盘,管控产品开发的整个生命周期,推进产品上线后的类目优化改善

The Successful Applicant

1、产品企划工作经验5年以上,大学本科及以上;消费品行业背景,有瓷器行业相关背景加分
2、行业洞察力强,自信开朗有创意,有较强的沟通协同能力,熟悉市场营销;
3、了解产品开发的系统方式,要具备产品设计判断能力;

What's on Offer

稳定的发展平台和发展空间

Contact
Trista Shi
Quote job ref
JN-042024-6388723
Phone number
+86 21 6035 3441

Job summary

Function
Marketing
Specialisation
Product Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Trista Shi
Consultant phone
+86 21 6035 3441
Job Reference
JN-042024-6388723

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.