Save Job Back to Search Job Description Summary Similar Jobs Full scope of trade marketing role Drive cross-channel innovation spanning retail, O2O, and e-commerce execution About Our Client Our client is a well-established organisation in the FMCG sector, known for its high-quality products and strong market presence. With a significant operational scale, they are committed to delivering excellence and innovation within their industry. Job Description Drive category growth strategy Develop annual trade marketing strategies for high-potential product categories Identify new consumption occasions and channel growth opportunities Accelerate category penetration across multiple channels Build scalable channel playbooks and execution models for future growth Channel & shopper marketing management Define differentiated strategies across key channels including hypermarkets, supermarkets, convenience stores (CVS), O2O, and e-commerce Enhance in-store visibility and shopper conversion Optimize SKU assortment, packaging, and promotional mechanisms New product launch >M execution Manage end-to-end go-to-market (GTM) planning and execution for new product launches Define pilot cities, priority channels, and launch timelines Track performance and continuously optimize launch effectiveness Establish good practices through post-launch reviews O2O and convenience channel development Develop tailored product, pricing, and promotion strategies for O2O channels Drive growth in convenience store scenarios and small-pack formats Collaborate with e-commerce teams to enable integrated online-offline growth Cross-functional collaboration Partner closely with sales, marketing, e-commerce, and supply chain teams Ensure effective implementation of central strategies at regional level Coordinate resources and drive execution of key initiatives Support business analysis and commercial decision-making The Successful Applicant A successful Trade Marketing Manager should have: Bachelor's degree or above 7-10 years of experience in FMCG, with a strong background in Trade Marketing, Channel Marketing, or Commercial functions Strong business acumen with solid analytical and problem-solving skills Proven ability to drive cross-functional collaboration and deliver results in a fast-paced environment Experience in successful new product launches and/or emerging category growth is highly preferred Candidates with a transition from Sales to Trade Marketing are a plus What's on Offer Opportunity to drive high-impact category growth in a fast-evolving FMCG environmentBroad exposure to multi-channel strategy across retail, O2O, and e-commerce, with strong cross-functional collaboration Contact Ariel Sun Quote job ref JN-062026-7047298 Phone number +86 21 6026 8008 Job summary Function Sales Specialisation Channel Sales What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Ariel Sun Consultant phone +86 21 6026 8008 Job Reference JN-062026-7047298
