Save Job Back to Search Job Description Summary Similar Jobs Global Entertainment Company Great Business About Our Client Global Entertainment Company Job Description Holistic Business Operations (B2B & B2C): Manage and optimize day-to-day commercial operations across both Direct-to-Consumer E-commerce platforms (e.g., Tmall, JD, Douyin) and B2B distribution channels. Ensure seamless integration between supply chain, marketing, and sales to achieve revenue and profitability (P&L) targets. Channel BD & Expansion: Lead proactive Business Development efforts to unlock new retail and distribution partnerships. Act as the primary driver for expansion into new areas, identifying key local distributors, establishing cross-border e-commerce setups, and building a sustainable regional footprint. Own Channel Strategy & Planning: Define and execute comprehensive annual and quarterly business plans across all channels. Tailor promotions, product assortments, and commercial strategies based on distinct platform rhythms (e.g., Double 11, 618) and regional market nuances. Manage Key Partnerships: Lead business relationships with strategic domestic partners (e.g., Tencent, major e-comm platforms) and newly acquired partners. Work with key accounts to plan Drive Campaigns & Commercial Performance: Plan and execute integrated commercial campaigns. Collaborate with the broader marketing and creative teams to ensure communication and promotion strategies hit ROI objectives across both B2B and B2C landscapes. Operational & Execution Excellence: Manage external agencies, e-commerce Trade Partners (TPs), and customer service teams to ensure high-quality delivery. Establish operational SOPs that align with premium standards for player experience. Integrate Product, Content & Commerce: Collaborate with product teams, merchants, and KOLs/influencers to deliver cohesive campaigns that convert and engage players, bridging the gap between physical goods and digital IP. Analyze & Optimize Performance: Provide regular performance reporting across all business units. Generate actionable data insights and drive agile optimizations ("read & react") to improve sales conversion, channel health, and overall business results. Support player-facing experiencesPartner with Publishing, Esports, and regional teams to support offline events and merchandise experiences that deepen player engagement. The Successful Applicant Bachelor's degree or above 8+ years of experience in B2B/key accounts/B2C and/or new retail channel opening and management; Proven track record campaigns on retailing experience Experience and networks in offline retail distribution and partner management is a strong plus Strong understanding of China's IP consumer products commerce ecosystem and channel landscape Familiarity with retail channels and consumer insights Experience managing offline retailing partners, including operations and customer service Strong analytical and problem-solving skills Ability to collaborate across functions and influence stakeholders Excellent communication skills in both English and Chinese Proficiency in Microsoft Office Suite What's on Offer Comprehensive benefits package to support your professional and personal needs. Opportunities for career progression within the technology and telecoms industry. A collaborative and innovative work culture in the vibrant city of Shanghai. Contact Mark Wu Quote job ref JN-062026-7038782 Phone number +86 21 6035 3448 Job summary Function Sales Specialisation Sales Manager/Director/VP What is your area of specialisation? Retail Location Shanghai Contract type Permanent Consultant name Mark Wu Consultant phone +86 21 6035 3448 Job Reference JN-062026-7038782
