FMCG-Key Account Manager-Convenience Channel

Shanghai Permanent RMB450,000 - RMB500,000 per year View Job Description
This role focuses on commercial performance, customer partnerships, and channel growth across major convenience retail accounts.The successful candidate will strengthen strategic partnerships, deliver sustainable growth and identify new opportunities in both traditional and emerging retail channels.
  • Drive growth across strategic retail accounts.
  • Shape new retail and on-demand channel projects.

About Our Client

Our client is an FMCG company operating within the ready-to-drink consumption market, with a strong focus on convenience channels and emerging retail formats. The business continues to explore innovative growth opportunities through O2O instant retail, vending solutions, food-service partnership, and dark store models.

Job Description

  • Develop and execute annual business plans (JBP) for the East China LKA channel, including sales, and efficiency targets.
  • Design differentiated investment and growth strategies for key convenience store accounts.
  • Manage new product listings, merchandising negotiations, and launch activities within convenience retail systems.
  • Explore and implement innovative channel initiatives, including O2O instant retail, vending solutions, food-service coordination, and dark store models.
  • Drive annual commercial negotiations covering pricing, payment terms, merchandising, and promotional resources.
  • Build and maintain strategic relationships with procurement and operations stakeholders across key accounts.
  • Manage merchandising standards, in-store execution, and promotional effectiveness to improve sell-out performance.
  • Evaluate sales, market, and inventory trends to identify growth opportunities and enhance investment effectiveness.
  • Partner with cross-functional stakeholders to contribute to business growth and deliver commercial priorities.
  • Contribute to capability development and performance management initiatives that strengthen team effectiveness.

The Successful Applicant

Essential Requirements

  • Diploma or bachelor's degree or above.
  • At least five years of experience within the FMCG industry.
  • Experience working with convenience retail channels and exposure to major convenience retail account operations.
  • Demonstrated success managing commercial negotiations and achieving mutually beneficial business outcomes.
  • Strong commercial management, sales planning, and business assessment capabilities.
  • Ability to work within Shanghai and surrounding areas.



Preferred Qualifications

  • Experience working with major convenience retail customers and established stakeholder relationships.
  • Previous people management experience.
  • Successful experience managing product launch projects within convenience retail channels.
  • Familiarity with sales automation systems, digital tools, or data-enabled commercial management practices.
  • Exposure to on-demand retail, self-service retail, or other emerging channel initiatives

What's on Offer

  • Ownership of strategically important convenience channel accounts in East China.
  • Exposure to innovative retail and channel transformation initiatives.
  • Opportunity to work closely with cross-functional teams and play a key role in business growth.
Contact
Sage Yin
Quote job ref
JN-092026-7101659
Phone number
+86 2160268071

Job summary

Function
Sales
Specialisation
Account Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Sage Yin
Consultant phone
+86 2160268071
Job Reference
JN-092026-7101659

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.