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Contribute to added customer value, a strong brand and increased sales
高科技新能源材料行业的跨国型集团公司,专业从事锂电池正极材料的研发、生产和销售,由中韩两支均拥有二十余年锂电池正极材料行业成功创业经验的团队共同打造。现在正在为他们的品牌公关团队招聘品牌公关总经理。
我的客户是一家上市集团公司,始建于1985年,集药品研发、生产及销售为一体的国内著名药品生产企业,主要研发中成药、化学药及生物制品。目前公司产值达到30多亿,产品已销往全球。目前正在为他们的市场准入部招聘区域准入经理。
Lead the PR and content creation
根据科技集团的整体战略,进行市场战略的规划与制定。包括对公司的市场定位、目标市场和竞争对手进行深入分析,从而制定出符合公司战略的市场战略和目标。需要负责品牌定位、品牌策略的制定,以及监督品牌形象的宣传和推广,包括广告、公关活动等。需要监测市场反馈,及时调整品牌策略,确保公司品牌的 独特性和竞争力。
Analyze protfolio performace along key metrics, draw implications and develop recommendations based on key market trends.Work closely with the local sales/R&D team to ensure relevant market strategy implementatiln and necessary solutions are delivered with excellence to the market.
危机公关舆情管理
Contributes to the revenue and profitability targets for the segment by defining and executing in the region the (sub) segment strategy (including elements such as Go To Market models, Innovation, winning value proposition, product offer, specification and approvals, and related communication tactics) and activating local sales teams providing guidance with proper training and sales pipeline management review.
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