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Develop 5 year brand strategy in China Market
Represent the brand as a whole in CN
危机公关舆情管理
Lead the PR and content creation
Analyze protfolio performace along key metrics, draw implications and develop recommendations based on key market trends.Work closely with the local sales/R&D team to ensure relevant market strategy implementatiln and necessary solutions are delivered with excellence to the market.
This role will facilitate and support the development of long-term strategies for each function and operation unit across the Sauce Group globally, roll out the strategic planning platform, promote the improvement in sales and operation efficiency and ensure the adequate allocation of resources
Contributes to the revenue and profitability targets for the segment by defining and executing in the region the (sub) segment strategy (including elements such as Go To Market models, Innovation, winning value proposition, product offer, specification and approvals, and related communication tactics) and activating local sales teams providing guidance with proper training and sales pipeline management review.
This role will be responsible for creating solutions for retail channels and customer experience
Developing and executing the paid media strategy for the Region
You will be responsible for developing and executing strategic marketing initiatives to promote the brand across China Market. You will work closely with cross-functional teams, including sales, product development, branding and training team to drive brand awareness, increase customer engagement, and ultimately, generate revenue.
You will be working closely with EC, Retail, PR, Creative, Social team, RBE to develop clear, efficient content creation process, guidelines, performance results tracking system to allow social editorial team to effectively deliver content with good quality, engagement and ROI.
As the Marketing Creative Director on the Publishing Team, you will partner with our game publishing leads, brand manager, local publishing partners to create content that introduces players to our game, helps them understand what to expect from their gameplay experiences, and gets them excited to play more.
Develops, implements and manages Corporate Communications (CC) activities, with close cooperation the HQ Corporate Communications (CC) teams. Drive region CC department for local events and promotion activities, including exhibitions, technical seminars, distribution conference, publications, etc. Drive featured local platform / tool like WeChat, Baidu to enhance promotion activities. Local media relationship maintenance
Provides marketing communications strategies and services to the brands that we collaborate with.
Conduct market studies/business reports using appropriate market research tools (FGD, IDI, surveys, etc.) and analyze data reports, either initiated by MI or requested by business departments, to comprehend the external environment in terms of macroeconomics and market landscape. Provide proposals to support business decisions.
Responsible for overseeing the development and execution of strategic marketing plans in the Region
Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
Global lea*ding NGO, a promising and stable platform to work
An iconic, British lifestyle brand is looking for a Head of Marketing, in what is a business critical ole and will be part of the senior APAC leadership team.
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