Retail & Channel Development Manager - TH Markets

International Permanent RMB500,000 - RMB700,000 per year View Job Description
This role will take ownership of retail sales performance, distributor network growth, key account partnerships, retail execution, and team leadership across TH market. The successful candidate will play a critical role in accelerating channel expansion, delivering sustainable revenue growth, and strengthening our international retail footprint.
  • Own full P&L, GMV, and channel growth across retail and distributor networks
  • Lead and develop a commercial team with significant business impact

About Our Client

Our client is a fast-growing global 3C consumer brand experiencing strong international expansion across retail and ecommerce markets. With growth plans and increasing offline channel investment, the company is seeking an experienced commercial head to develop retail and distribution capabilities across key international markets.

Job Description

Own Full P&L and Channel Performance

  • Take full responsibility for offline channel revenue, profitability, GMV, market share, and inventory health
  • Develop and execute annual, quarterly, and monthly business plans
  • Set and manage performance targets across regions, customers, and distribution partners
  • Analyze sales results, growth trends, inventory efficiency, and business performance to identify opportunities and mitigate risks
  • Drive sustainable growth through data-driven commercial decisions



Develop Strategic Retail Partnerships

  • Manage and grow relationships with major retail partners, including large-format retailers, specialty chains, department stores, and regional accounts
  • Lead annual business planning, pricing negotiations, promotional investment, and customer development initiatives
  • Secure premium retail placements, in-store visibility, and branded display opportunities
  • Execute seasonal campaigns, customer activations, and channel-exclusive programs
  • Ensure strong replenishment, inventory management, and supply chain coordination



Build and Scale Global Distributor Networks

  • Develop and execute distributor expansion strategies across target markets
  • Identify, onboard, and manage high-performing distribution partners
  • Establish channel policies, pricing frameworks, and incentive programs
  • Deliver distributor training, capability development, and commercial support
  • Build performance management systems to optimize distributor effectiveness and market coverage



Drive Retail Excellence and Productivity

  • Lead merchandising and retail execution strategies to increase visibility and conversion
  • Improve sales per square meter (SPSM), retail productivity, and customer experience
  • Optimize product assortment, store layouts, and category management
  • Conduct field reviews, retail audits, and performance analysis to drive continuous improvement



Build and Lead High-Performing Teams

  • Recruit, develop, and manage sales, merchandising, and customer support teams
  • Establish clear organizational structures, responsibilities, and KPIs
  • Design performance management, coaching, and talent development programs
  • Foster a culture of accountability, continuous learning, and commercial excellence
  • Build future leadership capabilities across the organization



Expand Market Presence and Drive New Business

  • Identify new retail accounts and distributor opportunities across global markets
  • Develop customized commercial proposals and partnership strategies
  • Deliver new customer acquisition objectives and expansion targets
  • Leverage market intelligence and competitor insights to uncover growth opportunities
  • Provide strategic recommendations supporting product launches, channel expansion, and market development

The Successful Applicant

  • 8+ years of experience in retail sales, channel management, key account management, or distributor management
  • Experience within consumer electronics, smart hardware, FMCG, lifestyle, retail, or omnichannel consumer brands preferred
  • Proven track record of managing revenue, GMV, and P&L ownership
  • Strong experience working with large retail chains and distributor networks
  • Demonstrated success in international market expansion and offline retail development
  • Strong analytical mindset with data-driven decision-making skills
  • English and Chinese can be used as working languages

What's on Offer

  • Full ownership of a strategically important global retail business
  • Opportunity to shape international channel expansion strategy
  • Direct impact on revenue growth, market development, and business performance
  • Leadership responsibility with significant team-building opportunities
  • Exposure to international markets, global retail partners, and cross-functional leadership
  • Competitive compensation package with strong long-term career progression
Contact
Cruz Zhang
Quote job ref
JN-102026-7125317
Phone number
+8621 6026 8032

Job summary

Function
Sales
Specialisation
Channel Sales
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
International
Contract type
Permanent
Consultant name
Cruz Zhang
Consultant phone
+8621 6026 8032
Job Reference
JN-102026-7125317

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.