EC Group Manager - JD & VIP Channel

Shanghai Permanent RMB600,000 - RMB700,000 per year View Job Description
The role will be responsible for driving sustainable growth across JD and VIP channels. This role will own commercial strategy, customer management, business planning, and execution across key accounts while managing a small team and working closely with both internal stakeholders and external partners.
  • On-trend category with strong business momentum
  • Premium brand and a highly collaborative international culture

About Our Client

Our client is the premium health supplement brand and a globally recognized provider of premium vitamins, minerals, and wellness products. With annual business exceeding RMB 1 billion in China, the company continues to achieve strong and sustainable growth through its robust cross-border e-commerce business and expanding omni-channel presence.

Job Description

Customer & Channel Management

  • Own and develop strategic relationships with JD and VIP channels.
  • Lead annual Joint Business Planning (JBP) discussions and commercial negotiations with platform stakeholders.
  • Drive performance across JD cross-border business, including JD POP and Overseas Flagship Store operations.
  • Manage selected strategic e-commerce channels, including VIP.com and other emerging channels where applicable.
  • Develop annual sales targets, growth strategies, and business plans aligned with company objectives.



Business Growth & Commercial Excellence

  • Deliver sales, profit, and market share targets across assigned platforms.
  • Identify growth opportunities through category expansion, assortment optimization, promotional planning, and new product launches.
  • Drive commercial initiatives to improve business efficiency and profitability.
  • Monitor channel performance and competitive landscape to recommend actionable growth strategies.



Operational Management

  • Collaborate with internal functions on inventory planning, forecasting, budgeting, trade spending, pricing, and demand planning.
  • Ensure effective management of investment, promotional spending, and channel P&L.
  • Work closely with TP partners to optimize daily operations and execution quality.
  • Drive a data-driven and refined operational approach to maximize sales productivity and ROI.



Leadership

  • Manage and develop a small team.
  • Coach team members and establish strong performance management discipline.
  • Foster collaboration across regional and global stakeholders.



The Successful Applicant

  • 8+ years of experience in E-commerce, Key Account Management, or Digital Commerce.
  • Proven success managing JD business, ideally including both JD and VIP
  • Experience in category including Health Supplements, Nutrition, Beauty & Personal Care, Skincare, Cosmetics
  • Strong commercial acumen with solid experience in customer management and account growth.
  • Experience managing and developing teams.
  • Strong negotiation and stakeholder management skills.
  • Data-driven with excellent analytical capability.
  • Strategic thinker with strong execution skills.
  • Entrepreneurial mindset and growth orientation.
  • Excellent communication and presentation skills.
  • Workable English for regular interaction with regional and global stakeholders.



What's on Offer

  • Strong business momentum with a healthy growth trajectory.
  • International and collaborative culture.
  • Opportunity to manage strategically important e-commerce channels and make a meaningful business impact.
Contact
Lusinda Fang
Quote job ref
JN-092026-7097073
Phone number
+8621 6035 3522

Job summary

Function
Digital
Specialisation
Ecommerce
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Lusinda Fang
Consultant phone
+8621 6035 3522
Job Reference
JN-092026-7097073

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.