E-commerce Director - Global Premium Brand

Shanghai Permanent RMB800,000 - RMB1,000,000 per year Work from Home or Hybrid View Job Description
This role will lead the company's China e-commerce business across all major online channels, owning strategy, execution, and commercial performance.
  • Lead a Strategic Growth Engine
  • Lead an Established and High-Performing Team

About Our Client

Our client is a well-established international consumer brand with a strong heritage, global operations, and a reputation for quality, innovation, and customer experience.Known for its commitment to quality, innovation, and customer experience, the company has built a highly respected brand and continues to invest significantly in China as a strategic growth market.

Job Description

Business Strategy & Growth

  • Develop and execute China e-commerce growth strategy
  • Drive revenue, profitability and market share expansion
  • Identify new growth opportunities through consumer insights and market trends
  • Establish long-term business development plans



Omnichannel Leadership

  • Lead operations across major e-commerce and emerging digital channels
  • Enhance customer experience and conversion performance
  • Strengthen CRM and membership ecosystem
  • Promote data-driven decision making



Team Leadership

  • Lead and develop an established e-commerce organization
  • Build a high-performance culture
  • Drive cross-functional collaboration across key business functions
  • Develop future leadership pipeline



Commercial Management

  • Own annual planning, budgeting and P&L responsibilities
  • Optimize ROI and commercial efficiency
  • Manage key platform and business partnerships
  • Improve operational effectiveness and inventory productivity

The Successful Applicant

  • 10+ years of e-commerce experience within consumer-focused industries
  • Proven success large-scale omnichannel businesses
  • Strong people leadership experience managing teams
  • Solid P&L ownership and commercial management capability
  • Deep understanding of China's evolving digital commerce landscape
  • Experience navigating matrix and international organizations
  • Strong analytical mindset combined with strategic thinking
  • Ability to balance brand building with commercial performance
  • Excellent stakeholder management and communication skills
  • Fluent Mandarin and strong English communication skills

What's on Offer

  • Opportunity to lead a key growth pillar for a globally respected brand
  • Significant ownership and visibility within the organization
  • Management responsibility for an established and capable team
  • Exposure to both local and global leadership teams
  • International and collaborative working environment
Contact
Cruz Zhang
Quote job ref
JN-082026-7077548
Phone number
+8621 6026 8032

Job summary

Function
Digital
Specialisation
Ecommerce
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shanghai
Contract type
Permanent
Consultant name
Cruz Zhang
Consultant phone
+8621 6026 8032
Job Reference
JN-082026-7077548
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.