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According to different types of customer groups, pilot new business models via omni channels and GTM partners. Once 0 to 1 is successfully incubated, professional teams will be set up to replicate from 1 to 100.
对日韩市场进行充分调研与分析,研究市场及竞品发展状况,定期进行市场预测及情报分析,为公司决策提供依据,参与产品规划及GTM策略制定;
根据公司发展战略规划,制定年度品牌策略布局及各产品线月度营销推广方案,打造公司整体营销体系,完善和发展公司的品牌产品文化
Serve as a critical function within the Global marketing organization. REsponsibile for providing the business a regional market-based view assessment that informs the business in the areas of; customer segmentation-targeting-positioning , macro and microeconomics that drive customer and consumer, and competitor behavior, and an understanding of competitive dynamics in each market.
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
One of your key priorities will be to define and implement an APAC brand portfolio strategy, in line with the ambitious growth and transformation agenda for the region as well as drive regional brand building, developing, and implementing marketing, retail, and digital strategies in collaboration with APAC business units and global brand teams.
集团高管,品牌方向
统筹负责工程机械行业全球市场研究与分析,洞察分析全球各国的宏观经济、营商环境、政治环境,行业发展趋势、技术环境、市场容量和格局,客户需求、同行竞品,公司产品研发和生产策略、大客户策略、营销策略、渠道策略、后市场配件和服务策略、人才策略,市场融资和风控环境等。
Develop consumer insight team to cooperate with marketing teamTo ensure the company maintains sharp insight
A strategy professional within its Strategy, Sales & Marketing (SSM) team responsible for the full range of high impact strategies to drive profitable growth for the division. This role will provide an opportunity to have an unparalleled impact on GCS' direction.
Be fully responsible for driving all marketing planning and all communications, activations of the brand within China to build brand awareness. To succeed in this role, the successful candidate has to be a marketing professional with a strong understanding of consumer marketing in the channel, communications and media landscape across China, with a high sensitivity to beauty.
我的客户是一家历史悠久的小而美外资制造公司,目前正在寻找一位资深的市场管理者加入他们的团队,负责整个亚太地区的市场工作,期望你有一定的新品开发和品牌以及渠道销售的经验,一定要消费,2B餐饮制造或者快消行业经验,外企优先。
10年以上自动化背景,独立操盘及销售管理经验英文流利并且精通团队管理和销售战略制定、海外渠道拓展经验
This role is responsible for development of the product portfolio and innovation for Skincare and Makeup categories. This position will be essential in end to end product development process for China market.
Trade Marketing负责人岗位,发展空间大
市场营销岗位
Develop digital strategy and lead new business model development
电商全盘负责人角色
创建职位订阅,通过电子邮件第一时间接收市场总监 快速消费品(FMCG) 工业/制造最新职位信息
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