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作为公司品牌营销负责人, 您将主要对公司的品牌战略和品牌传播负责
Responsible for planning and execution of local marketing activities with the purpose to generate marketing qualified leads for the defined global and local services
It delivers a digital experience centered around our consumers and customers. The aspiration is to define and build a consistent digital strategy, plans and capabilities, seamless experience across all omni-channel touchpoints, so that to enhance consumer brand awareness, consideration, consultation and customer digital experiences and brand adoption in the market
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
Analyze protfolio performace along key metrics, draw implications and develop recommendations based on key market trends.Work closely with the local sales/R&D team to ensure relevant market strategy implementatiln and necessary solutions are delivered with excellence to the market.
危机公关舆情管理
Lead the PR and content creation
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