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Retail Marketing Manager-MNC retail brandwork life balance
制定年度CRM策略和预算
根据发展规划,制定市场营销战略和实施计划,完成公司的营销目标; 制定事业部年度市场计划,包括市场营销计划、促销及公共关系的发展计划等工作;
负责产品在海外市场(美国/东南亚/欧洲/拉美/俄罗斯)营销的战略规划:
Design competitive in-store activity system to win consumer at first-moment-of-truth
Responsible for building natural diamonds through effective optimal environment management with search engines and social account RED and Weibo.
Implementing and managing the CRM platform, programs and communication to drive customer acquisition, retention and enhancing customer experience and engagement in China.
The role reports directly to the Head of Asia Pacific and is a critical role that will also directly impact the Asia grocery retail market. You would be inquisitive by nature, enjoys deep-diving and probing further into the details. You must be hands-on, a go-getter and someone who has the passion for the food and grocery industry.
As Creative Lead you are part of a diverse Marketing team that collaborates across roles to reach shared goals
1. 根据公司发展战略,进行品牌战略规划及品牌体系建设,提升品牌形象与品牌价值;2. 负责品牌的年度建设计划及方案,如品牌定位策略、媒介策略、公关策略、新媒体营销策略等;
This role will be responsible for creating solutions for retail channels and customer experience
危机公关舆情管理
This role will be responsible for Brand strategy and overall marketing scope, directly reporting to China GM
公共关系总监岗位,福利待遇优厚
One of your key priorities will be to define and implement an APAC brand portfolio strategy, in line with the ambitious growth and transformation agenda for the region as well as drive regional brand building, developing, and implementing marketing, retail, and digital strategies in collaboration with APAC business units and global brand teams.
1.对区域市场进行市场调研,包括经销商及竞争品牌进行调研2.承接总部品牌中心及市场部市场活动市场推广政策与要求,结合区域特性及业务情况,
根据公司发展战略,制定品牌发展策略和规划,包括行业和竞争对手分析,市场和用户研究,定期对品牌定位和核心用户利益点梳理;
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