Senior Brand Marketing Manager-Fashion

上海 全职 RMB700,000 - RMB850,000 年薪 View Job Description
The Senior Brand Marketing Manager is a strategic and creative role responsible for driving the overall brand marketing strategy for our fashion brand
  • MNC
  • Fashion Brand

关于我们的客户

Global Fashion Brand

职责描述

  • Develop and execute the overall brand marketing strategy, aligning with business objectives and brand values.
  • Identify market trends and consumer insights to inform marketing strategies and campaigns.
  • Lead the creation of marketing campaigns, including digital, social media, events, and collaborations.
  • Oversee the production of marketing materials, such as advertisements, brochures, lookbooks, and digital assets.
  • Collaborate with cross-functional teams (e.g., product, sales, PR) to ensure marketing efforts align with business goals.
  • Manage and mentor a team of marketing professionals, providing guidance and support to achieve team and individual goals.
  • Analyze marketing performance, using data to identify opportunities for improvement and optimization.
  • Stay up-to-date with industry trends, competitive landscapes, and emerging technologies.

理想的求职者

  • Bachelor's degree in marketing, communications, or a related field.
  • At least 8 years of relevant experience in the fashion and beauty industry, with a focus on brand marketing.
  • Proven track record of successfully executing marketing campaigns.
  • Excellent strategic thinking and problem-solving skills.
  • Strong leadership and management skills, with the ability to mentor and develop a team.
  • Exceptional communication skills, with the ability to present ideas clearly and persuasively.
  • Proficient in data analysis and the use of marketing analytics tools.
  • Familiarity with digital marketing, social media, and emerging marketing technologies.
  • Passion for fashion and a keen interest in staying updated with industry trends.

薪酬待遇

We offer a competitive salary and comprehensive benefits package, including health insurance, retirement plans, and paid time off.

联系
Mark Wu
职位编号
JN-052024-6437391
联系电话
+86 21 6035 3448

职位概要

职位类别
市场营销
子类别
品牌及设计
行业
零售
地区
上海
工作类型
全职
顾问名字
Mark Wu
顾问电话号码
+86 21 6035 3448
职位编号
JN-052024-6437391

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