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PR manager
1、负责欧美市场旗舰新品上市营销项目,为新品商业成功负责,帮助新品在亚马逊和自营站品效合一增长 2、制定新品GTM推广目标及策略,与运营、设计、广告、KOL、PR、SNS各模块协作推进,对各阶段的目标达成负责
Corporate Branding
Analyze protfolio performace along key metrics, draw implications and develop recommendations based on key market trends.Work closely with the local sales/R&D team to ensure relevant market strategy implementatiln and necessary solutions are delivered with excellence to the market.
危机公关舆情管理
Lead the PR and content creation
Contributes to the revenue and profitability targets for the segment by defining and executing in the region the (sub) segment strategy (including elements such as Go To Market models, Innovation, winning value proposition, product offer, specification and approvals, and related communication tactics) and activating local sales teams providing guidance with proper training and sales pipeline management review.
Define and guide the country brand strategy consistent with the international brand positioning and the country's priorities to contribute to continued growth of the brand and the consumer relationship.
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