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这位CMO将会负责企业的市场营销策略,品牌落地和公关等。同时也将主导营销战略落地,配合业务发展和客户开拓。
全面引领企业品牌国际化的进程
As CSO and member of executive management team, you would be responsible for designing the company's long-term development and business growth initiatives.This role involves shaping the company's strategic direction, defining implementation paths, and breaking down strategies into actionable tasks and annual business plans.
根据业务整体战略发展需要,制定中长期营销战略和产品品牌战略规划并组织实施,优化产品结构,提升市占率。制定各产品品牌及媒介策略,提高品牌知名度和美誉度。
Contributes to the revenue and profitability targets for the segment by defining and executing in the region the (sub) segment strategy (including elements such as Go To Market models, Innovation, winning value proposition, product offer, specification and approvals, and related communication tactics) and activating local sales teams providing guidance with proper training and sales pipeline management review.
This role will facilitate and support the development of long-term strategies for each function and operation unit across the Sauce Group globally, roll out the strategic planning platform, promote the improvement in sales and operation efficiency and ensure the adequate allocation of resources
梳理品牌定位,根据品牌定位和产品定位结合市场需求制作并运营内容,以内容为驱动力提升销售和品牌势能。
After sales service business line finance controlling. Lead 2 person, direct report to controlling head.
根据公司战略规划,负责制定公司的场策略制,并推行落地。
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