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This role will be responsible for overall PR scope, build brand equity and communication with global headquarter.
My client is a multinational food and beverage company, focus on dairy products, basic drinks and special nutrition. At present, thier business covers more than 120 cities around the world, with more than 20 billion euros.
a truly customer-centric companymonitoring, prioritizing, initiating and executing appropriate public affairs strategies aligned with regional business goals and global PA approach
Lead collaboration project, sourcing and building relationship with potential partner
Develop and implement PR strategy programmes to achieve brand awareness and build up new hero products.
消费品公关一号位0-1搭建公关团队
过往品牌PR+产品PR经验(包括舆情危机公关),15年以上工作经验
代表企业建立与各政府条线的有效沟通渠道,协助企业对接各类政府事项,并协助企业获得部分政府支持资源
负责集团层面的对外传播工作
Develops, implements and manages Corporate Communications (CC) activities, with close cooperation the HQ Corporate Communications (CC) teams. Drive region CC department for local events and promotion activities, including exhibitions, technical seminars, distribution conference, publications, etc. Drive featured local platform / tool like WeChat, Baidu to enhance promotion activities. Local media relationship maintenance
It delivers a digital experience centered around our consumers and customers. The aspiration is to define and build a consistent digital strategy, plans and capabilities, seamless experience across all omni-channel touchpoints, so that to enhance consumer brand awareness, consideration, consultation and customer digital experiences and brand adoption in the market
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
直接汇报给集团品牌总监,根据公司的市场发展战略及公司品牌定位,主要负责文案撰写:包括官网文案、官微、官博、线下宣传文案(如店面展示及媒体的位置、商务流程沟通和内容展示等)、对外公关稿件等;品牌推广活动:包括活动策划、组织及落地(有供应商);负责行业主流媒体对接及维护工作。
国内领/先、全球分布的IT硬件厂商,近年服务器业务发展迅速,销售团队从集团分拆,需要行业经验丰富、独立成熟的大客户销售经理或销售总监加入,进一步拓展业务,推动公司服务器产品和解决方案的销售增长。
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