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主要负责支持集团下属新设外籍学校的市场招生工作
1、负责欧美市场旗舰新品上市营销项目,为新品商业成功负责,帮助新品在亚马逊和自营站品效合一增长 2、制定新品GTM推广目标及策略,与运营、设计、广告、KOL、PR、SNS各模块协作推进,对各阶段的目标达成负责
1、负责海外新产品上市的整体营销方案与落地;2、对海外产品进行品牌化包装,包括:产品定位、目标客户,核心价值等;
直接汇报给集团品牌总监,根据公司的市场发展战略及公司品牌定位,主要负责文案撰写:包括官网文案、官微、官博、线下宣传文案(如店面展示及媒体的位置、商务流程沟通和内容展示等)、对外公关稿件等;品牌推广活动:包括活动策划、组织及落地(有供应商);负责行业主流媒体对接及维护工作。
It delivers a digital experience centered around our consumers and customers. The aspiration is to define and build a consistent digital strategy, plans and capabilities, seamless experience across all omni-channel touchpoints, so that to enhance consumer brand awareness, consideration, consultation and customer digital experiences and brand adoption in the market
To create and maximize value and potential for designated category in professional channel by developing, planning and implementing marketing strategy and promotional tactics that aligned with the Brand Strategy to achieve targeted sales growth and market share growth
Responsible for the overall operations of our overseas subsidiary, including finance, human resources, sales, and marketing.
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