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Responsible for planning and execution of local marketing activities with the purpose to generate marketing qualified leads for the defined global and local services
作为公司品牌营销负责人, 您将主要对公司的品牌战略和品牌传播负责
梳理品牌定位,根据品牌定位和产品定位结合市场需求制作并运营内容,以内容为驱动力提升销售和品牌势能。
This role will facilitate and support the development of long-term strategies for each function and operation unit across the Sauce Group globally, roll out the strategic planning platform, promote the improvement in sales and operation efficiency and ensure the adequate allocation of resources
Develops, implements and manages Corporate Communications (CC) activities, with close cooperation the HQ Corporate Communications (CC) teams. Drive region CC department for local events and promotion activities, including exhibitions, technical seminars, distribution conference, publications, etc. Drive featured local platform / tool like WeChat, Baidu to enhance promotion activities. Local media relationship maintenance
Analyze protfolio performace along key metrics, draw implications and develop recommendations based on key market trends.Work closely with the local sales/R&D team to ensure relevant market strategy implementatiln and necessary solutions are delivered with excellence to the market.
The role will be responsible for managing marketing team, lead generation and ecosystem building.
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