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One of your key priorities will be to define and implement an APAC brand portfolio strategy, in line with the ambitious growth and transformation agenda for the region as well as drive regional brand building, developing, and implementing marketing, retail, and digital strategies in collaboration with APAC business units and global brand teams.
Develop consumer insight team to cooperate with marketing teamTo ensure the company maintains sharp insight
Be fully responsible for driving all marketing planning and all communications, activations of the brand within China to build brand awareness. To succeed in this role, the successful candidate has to be a marketing professional with a strong understanding of consumer marketing in the channel, communications and media landscape across China, with a high sensitivity to beauty.
This role is responsible for development of the product portfolio and innovation for Skincare and Makeup categories. This position will be essential in end to end product development process for China market.
This role will develop long-term and short term strategic brand plan to achieve business goals and lead overall marketing team to build up the brand.
该职位负责公司整个营销策略并带动新一轮增长
该职位负责品牌进驻海外市场的推广,品牌搭建,品牌策略与销售
负责整个业务部门的发展策略以及落地
负责整个品牌的定位,策略以及推广
Contribute to headquarter communication projects and strategies from conceptualisation stage to effectively increase relevance of all brand initiatives in APAC.
P&L owner
The product manager works closely with all in- and external stakeholders to provide profitable growth and increase market share. The Product Manager reports to the Director of Marketing APAC/EMEA, in matrix with the local Marketing & Sales Director APAC.
品牌舵手+新生活方式定义者
你将作为集团CMO,根据公司的发展战略,重新帮助公司梳理清晰的品牌定位、品牌创意、品牌运营、品牌传播,协同产品、销售、和供应链中心,帮助公司打造出更有竞争优势的产品,直接对经营、利润和市场份额负责。
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