上海职位 - 数字营销与电子商务类别

在欧洲知名企业协助电商经理共同负责品牌电商全渠道的运营。

制定电商营销策略，规划猫、京东、抖音等电商平台的年度营销策略，明确各平台的市场定位、目标客户群体及核心竞争优势，确保策略与公司整体业务目标一致。

• 负责公司数字化项目（如网站、APP、互动广告等）的 UI/UX 设计全流程，从用户研究、竞品分析、概念设计到原型制作、视觉设计及最终交付，确保项目符合高质量的用户体验标准与业务需求。

负责快消品牌的电商业务，带领20人的团队，通过精细化运作，实现业务的稳定中发展。与阿里、京东、抖音等主流电商平台合作，并涉及分销渠道。

作为阿里渠道负责人，带领团队负责快消品天猫旗舰店和天猫超市的店铺运营，生意体量2个亿。

- 0-1搭建跨境渠道（天猫跨境，抖音跨境）；

- 根据公司整体经营方向制定品牌相关战略或调整营销策略，确定业务目标，管理平台的日常运营工作；

Responsible for developing and executing sales strategies tailored specifically for JD to increase brand visibility, engagement, and sales. This individual will manage the end-to-end sales process on JD, from content creation and partnership collaborations to customer engagement and conversion. The ideal candidate will have a strong understanding of the JD platform, e-commerce strategies, and digital marketing techniques to drive business growth.

Responsible for developing and executing sales strategies tailored specifically for TikTok to increase brand visibility, engagement, and sales. This individual will manage the end-to-end sales process on TikTok, from content creation and influencer collaborations to customer engagement and conversion. The ideal candidate will have a strong understanding of the TikTok platform, e-commerce strategies, and digital marketing techniques to drive business growth.

Founded in Germany, my client has grown into an international enterprise with a strong presence in multiple sectors.

• The role aims to drive brand growth through integrated digital and social strategies. The person in this role will unify various social channels and ecosystem initiatives to dominate the skincare and personal care markets.
• Leveraging cutting-edge social ecosystem initiatives like KOL partnerships and platform-first content and establishing a strong market presence in a highly competitive digital landscape.

Responsible for ecommerce channel target delivery including topline and bottom line across different platforms (Tmall, JD, Douyin and others).

The TikTok Sales Specialist will be responsible for developing and executing sales strategies tailored specifically for TikTok to increase brand visibility, engagement, and sales. This individual will manage the end-to-end sales process on TikTok, from content creation and influencer collaborations to customer engagement and conversion.

A key commercial position and responsible for establishing and driving growth of eCommerce business in China.

The role is expected to deliver end to end activation plans such that ensure company consistently delivers its sales, profit, market share, and customer ranking goals.

Define and implement EC strategy and plans in China;

This position is to drive the growth of online store specializing in cheese & Yogurt and Fruit products.
The ideal candidate will work closely with marketing, sales, and product teams to optimize the online presence, increase traffic, and enhance conversion rates.

- 根据公司战略目标制定全渠道运营方案；

- 领导电商全渠道分销。