Head of TikTok Live Commerce - Overseas Markets Consumer Brand

1. Business Strategy & Goal Management

• Own the annual and quarterly targets for GMV, ROI, margin and other core business KPIs within TikTok Live Commerce.
• Conduct market research, competitor analysis, and trend mapping to define clear growth strategies.
• Drive category planning, product structure optimization, and overall livestreaming growth roadmap.

2. Livestream Operations & Content Management

• Oversee end‑to‑end livestream room operations, including scripting, scheduling, traffic acquisition, conversion improvements, and review mechanisms.
• Lead talent/host strategy, workload allocation, incentive plans, and performance management.
• Optimize livestream SOPs across selection, on‑air playbook, engagement rhythm, conversion funnel and more.

3. Merchandising & Supply Chain Collaboration

• Partner closely with procurement, supply chain, and logistics teams to ensure product availability, stock planning, and margin performance.
• Drive overseas warehouse planning, multi‑warehouse fulfillment models, and delivery experience improvements.
• Collaborate with brands/factories to develop customized or differentiated product lines.

4. Growth & Paid Traffic Strategy

• Guide the paid acquisition team to execute advertising strategies (Ads/Short‑video traffic/Live boosting).
• Continuously optimize CAC, ROI, retention, and repurchase metrics.
• Lead multi‑dimensional A/B testing across creatives, materials, and conversion pathways.

5. Team Building & Cross‑functional Collaboration

• Build and scale the overseas live commerce team, including operations, paid traffic, hosts, talent partnerships, supply chain, and customer service.
• Drive cross‑department alignment across Operations, Supply Chain, Product, Finance, etc.
• Establish a talent development roadmap and training mechanism to enhance overall team capability.