Head of ec trade marketing and shopper marketing

上海 全职 查看职位描述
This head of ec trade marketing role will drive the development and execution of trade marketing initiatives, focusing on e-commerce channels. This role requires a strong strategic planning capability of huge ec business.
  • Lead overall CBEC trade marketing and ec marketing responsibility.
  • Have a chance to expand an ecommerce business worth billions rmb.

关于我们的客户

Our client is a global player in health-focused food and beverage products, operate cutting-edge business that redefine consumer nutrition experiences.

职责描述

  • Lead trade marketing initiatives with key eCommerce partners (TMall, JD, Pinduoduo etc.) to drive GMV growth
  • Optimize digital shelf presence through content strategy, search ranking, and conversion rate optimization
  • Manage eCommerce P&L, budget allocation, and ROI measurement across channels
  • Build data-driven promotional calendars and campaign mechanics tailored to platform algorithms
  • Collaborate with sales, brand, and supply chain teams to develop eCommerce-first product innovations
  • Lead a high-performing team of digital marketers and trade marketing specialists

理想的求职者

  • 10+ years experience in eCommerce trade marketing with 5+ years in leadership roles
  • Proven track record in managing >¥1billion annual eCommerce GMV
  • Deep understanding of Chinese digital ecosystem and platform operations
  • Strong analytical skills with fluency in data tools (Ali Index, DataTower, etc.)
  • Excellent stakeholder management across internal teams and external partners
  • Fluent in both English and Chinese



薪酬待遇

  • Permanent position with opportunities for career growth in the FMCG industry.
  • Collaborative and professional company culture.
  • Be in charge of billions ec business
联系
Yulin Zhang
职位编号
JN-072025-6782199
联系电话
+862160268095

职位概要

职位类别
数字营销与电子商务
子类别
电子商务
行业
快速消费品(FMCG)
地区
上海
工作类型
全职
顾问名字
Yulin Zhang
顾问电话号码
+862160268095
职位编号
JN-072025-6782199

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