New Business EC Director

Key Responsibilities1. Business Ownership & Strategy

• Build and lead E‑commerce Division II, fully responsible for the 0-1 incubation of all new products.
• Develop comprehensive strategies for content commerce, live streaming, influencer cooperation, and product testing to create new growth curves.
• Set up SOPs covering product testing, pricing, forecasting, creative direction, content planning, traffic investment, and operational iteration.

2. Content Commerce & Live Operations

• Oversee the full content ecosystem: short video, live commerce, influencer partnerships, and self‑broadcasting rooms.
• Lead the team (operations + live + content + paid traffic) to execute campaigns and scale new product sales.
• Continuously optimize traffic structure, paid investment efficiency, and conversion rate.

3. Team Leadership & Collaboration

• Manage a cross‑functional team and drive high‑performance culture.
• Work closely with product, supply chain, brand, and merchandising teams to ensure smooth end‑to‑end execution.
• Provide data‑driven insights and quarterly business reviews.

4. Partner & Resource Development

• Build and expand partnerships with influencers, MCN agencies, pure‑commission TP agencies, and good live‑streaming studios.
• Introduce high‑quality external resources and innovative collaboration models.

5. P&L & Performance Management

• Be fully responsible for GMV, gross profit, ROI, cost structure, and team productivity.
• Core business goal: scale new‑product sales from current 2M to 60M forward GMV / 30M net GMV.
• Maintain disciplined operations: stable margin, controlled loss, optimized cost per person, and good operational cycles.