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协助CEO建立各品牌营销战略(品牌发展战略、渠道发展战略、商品战略、营销组合策略和年度/季度/月度营销计划),参与公司短、中、长期的营销战略计划
根据销售目标规划,组织产品的市场调研及分析工作,根据消费人群分析和消费者实际需求,结合产品市场表现分析,结合服装产品的品牌定位与营销的市场方向,制订产品结构及产品发展规划,形成商品企划方案。
负责制定全球商品战略,搭建供应链与商品运营体系,推动跨境市场增长,并领导团队实现数字化转型。
1.负责管理商品配、补、调、退日常工作;2.监控商品入库、到店与销售进度,及时反馈并制定补货、转货方案。
This role will play a critical part in building and driving a bes*t-in-class planning organization to support brand's growth ambitions in China. The successful candidate will serve as the key link between Commercial, Merchandising, Supply Chain, Operations, Finance, and Digital teams, ensuring alignment between consumer demand, product availability, inventory productivity, and operational efficiency.
We are hiring an experienced Overseas Channel Director to drive global channel strategy and execution across key regions including North America, Europe, Japan, and Southeast Asia. This role will take partner development, team building, and revenue delivery, playing a critical role in international growth.
You will drive mid-to-long-term product strategy, oversee portfolio management, and lead consumer & market insight-driven innovation for the China market. This is a high-impact strategic role partnering closely with local and regional teams to shape future category direction and unlock sustainable growth.
Assistant line manager and lead the integrated marketing communication across performance product core categories of footwear, apparel to drive our MKT GTM strategy including seasonal storytelling, brand experience and integrated campaign development across all marketing channels.
We are seeking a strategic, commercially driven and leadership-oriented Head of Marketing to lead end-to-end brand and marketing development for a premium consumer brand in Mainland China.
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