SEA Offline B2B Business Lead

Channel Operations (Overall GMV Ownership)

• Take full ownership of offline GMV (KA + distribution); build annual/quarterly/monthly plans and cascade targets by channel/region/account with ongoing tracking.
• Analyze channel performance (sales, growth, share) and adjust strategies promptly to ensure GMV achievement.

Key Account Management (Modern Trade / Key Accounts)

• Manage daily partnership with KAs (supermarket chains, appliance retailers, department stores, etc.), understand their business model, and create tailored joint business plans (promotions, pricing, supply assurance).
• Lead merchandising & promotion execution: secure prime displays (endcaps / stacks), plan and run key campaigns (holidays, store anniversaries, member days) and coordinate cross-functions (marketing, logistics, finance).
• Manage orders & inventory: ensure order accuracy and timely fulfillment; monitor inventory and DOH to prevent OOS/overstock and improve turns.

Distributor Management (General Trade / Distributors)

• Develop and expand distribution network: source, evaluate, and onboard distributors to grow coverage.
• Enable partners: establish distributor policies and pricing structure; deliver product training, selling skills training, and marketing support.
• Build a distributor evaluation mechanism (performance, expansion capability, service level) and optimize the network through incentives or adjustments.

Team Building & Management

• Define headcount plan and hire key roles; clarify responsibilities and target ownership.
• Build training & development programs (product, sales, CRM, channel strategy, market analysis).
• Set performance management and incentive system to drive a strong, results-oriented culture.

In-store Display / Merchandising (Promotional Displays)

• Design display plans based on store layout, traffic, and target shoppers (location/size/format), including pricing labels and POSM.
• Ensure execution quality: supervise setup, conduct store checks, replenish stock, and resolve on-site issues to keep displays compliant and impactful.
• Measure & optimize using traffic, engagement, conversion, and sales metrics.

Store Productivity Optimization (Sales per sqm)

• Collect and analyze store data (sales, traffic, display, inventory) to identify key drivers and track improvements.
• Optimize assortment and planograms: increase high-margin/high-velocity SKUs and phase out low performers; refine shopper flow and prime placement to improve conversion.
• Upgrade frontline capability and service process to enhance customer experience, satisfaction, and repeat purchase.

Customer Maintenance & New Business + Market/Competitor Insights

• Maintain structured customer information and regular visits; deliver monthly new customer acquisition targets.
• Conduct ongoing market research and competitor analysis (product/pricing/channel/promo) and provide actionable recommendations to management.