Save Job Back to Search Job Description Summary Similar Jobs Drive China growth for a wellness snack brand with full commercial ownership. Agile, design-led MNC platform-where strategy meets real execution power. About Our Client A boutique wellness snack brand founded in 2021, blending Nordic-inspired design with functional indulgence. The Shanghai-based team operates with a startup mindset and international collaboration, focusing on cross-border e-commerce and emerging wellness retail channels. With offline expansion underway in 2025, this is where purpose-driven snacking meets agile growth. Job Description Sales Strategy Development Define and lead China's omni-channel sales strategy (Cross-border Ecom, Niche Retail, Wellness F&B, Boutiques) Channel Expansion & Distributor Management Build and manage distributor networks across Tmall Global, JD Worldwide, specialty retailers, and emerging wellness partners Pipeline Execution & Target Ownership Own monthly/quarterly/annual revenue targets; establish review and forecasting systems for sell-in and sell-out Team Leadership & Culture Building Recruit and coach high-potential sales talent; inspire with clarity and KPI ownership; maintain lean and high-output structure Market Intelligence Stay close to product movement, inventory turns, and channel trends. Conduct "whale house" visits regularly and lead competitive tracking Cross-functional Collaboration Work with Product & Marketing to plan launches, pricing packs, and trade calendar; align with Sweden HQ weekly on growth experiments The Successful Applicant 10+ years sales experience in FMCG / Food & Beverage / Wellness space, with at least 3 years in a leadership role Proven experience in launching or scaling premium or imported brands in China Solid understanding of distributor economics, inventory health, and anti-hoarding mechanisms (bonus if familiar with JDE practices) Hands-on member who thrives in small teams and loves rolling up sleeves Fluent in Mandarin and English; cross-cultural communicator; Nordic collaboration experience is a plus Bonus for background in health food, better-for-you snacks, or early-stage brand environments What's on Offer A flat and empowered culture-founder-backed, product-obsessed, and fast-moving Meaningful equity options and performance bonus Chance to build an iconic snack brand in China from the ground up Exposure to HQ functions in Sweden (Product Lab, Brand Studio, Supply Chain) Entrepreneurial freedom, and a team that values creativity and candor If you are an experienced sales professional ready to take the next step in your career, we encourage you to apply for this exciting opportunity. Contact Iris Xie Quote job ref JN-072025-6779627 Phone number +8621 6026 8033 Job summary Function Sales Specialisation Sales Manager/Director/VP What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location China Contract type Permanent Consultant name Iris Xie Consultant phone +8621 6026 8033 Job Reference JN-072025-6779627
