Retail Channel Business Development Manager - Shanaghai

International Permanent View Job Description
This role will drive business development across offline retail channels in Mainland China, translating channel strategy into growth through key accounts, distributors and wholesale partners. The successful hire will use customer and market insights to shape commercial plans while improving channel performance and returns through negotiation, joint business planning and retail execution.
  • Shape offline channel strategy and business growth.
  • Build key account and distribution capabilities.

About Our Client

Our client is an international business with an established presence in the fast-moving consumer goods sector and an expanding multi-channel retail operation in China. As its offline business continues to develop, the team is seeking an experienced commercial professional who can strengthen key account and distribution capabilities and drive sustainable growth across channels and regions.

Job Description

  • Implement offline channel commercial strategy across key accounts, distribution partners and wholesalers, while developing short- and mid-term account and distribution plans.
  • Drive business development through pricing, channel planning and customer-specific initiatives, while contributing to the development of the long-term distribution model.
  • Analyse retail, sales-out and customer data to identify growth opportunities across regions, accounts and SKU listings.
  • Own annual commercial negotiations and Joint Business Planning with key customers and distribution partners, translating channel strategy into clear business actions.
  • Manage sales forecasts, promotional plans and trade-spend budgets, tracking volume, distribution, profitability and return on investment.
  • Work with channel marketing stakeholders on in-store standards and visibility plans, helping customers and partners improve retail execution.
  • Build effective working relationships with key accounts, distributors and wholesalers through regular business reviews, training and structured follow-through, while identifying additional sales opportunities.

The Successful Applicant

Essential

  • Around five or more years of relevant experience across key account management, distribution and/or field sales; FMCG or beverage experience is particularly relevant.
  • Practical experience working with retail customers and distribution networks, with the ability to manage commercial negotiations, channel planning and business analysis.
  • Strong analytical capability, with experience translating sales and customer data into practical channel and account actions.
  • Sound commercial acumen, including an understanding of sales processes, financial principles, planning, budget management and return on investment.
  • Professional working proficiency in spoken and written English, together with proficiency in Word, PowerPoint and Excel.



Preferred

  • Exposure to convenience, supermarket, general trade and other specialty retail channels, with a practical understanding of regional and multi-channel sales environments. The original JD also references experience across travel, drug store and O2O channels.
  • Experience working with wholesalers, distribution partners or external sales teams.
  • Familiarity with SAP, BI or comparable tools used for sales planning and performance tracking.



What's on Offer

Business travel: approximately 25% of total working time.

Contact
Sage Yin
Quote job ref
JN-102026-7127652
Phone number
+86 2160268071

Job summary

Function
Sales
Specialisation
Account Manager
What is your area of specialisation?
Retail
Location
International
Contract type
Permanent
Consultant name
Sage Yin
Consultant phone
+86 2160268071
Job Reference
JN-102026-7127652

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.