Marketing Manager---Global Boutique Skincare Brand

Marketing strategies/activities

• Partner with GM Asia/ Global Brand Marketing team to develop and execute marketing strategies, plans, programs, and activities to enhance brand awareness, strengthen brand positioning and achieve sales/business goals for China mainland market.
• Work with Sales team to implement the marketing activities, drive sales and ensure brand presentation consistency.
• Plan and manage marketing budget to ensure high ROI.
• Plan and monitor the pricing strategy fully implementation on all products and promotion.

Digital, CRM, PR

• Develop and execute the digital strategy to strengthen brand awareness and drive sales results through digital activities and social media platforms.
• Develop the CRM strategy and activities to drive sales by increasing customer acquisition, retention, and loyalty programs etc.
• Formulate and execute local PR events and activities.
• Work with Global Digital Team on digital and CRM strategies and activities.
• Ensure the effective implementation of CRM programs and custom behavior study.
• Allocate effective digital, CRM and PR budget and ensure effective PR, CRM, Social activities in place.
• Managing SEO and social media communities as well as support e-commerce with integrated digital campaign
• Manage for owned social platform - weibo & wechat, to build brand awareness and recruit more followers.
• Provide supportive resource to EC platform (T-MALL) to help drive more online traffic and BUZZ.

Product / Category Management

• Develop annual marketing plans & product launch calendar to ensure business performance to meet annual and launching target.
• Develop and design China product assortment plan to achieve brand's category objectives and healthy product portfolio.
• Articulate and develop brand / products' local positioning based on global direction as well as local market intelligence in - pricing, competitive, benefit studies, and etc.
• Conduct regular product / category review to evaluate the performance of different products to identify the opportunities and risks. Create SKU rationalization plan.
• Analyse industrial trend, competitor's activities, and modify and implement new strategies accordingly.

Trade Marketing

• Assistant Trade Marketing Manager to develop China Trade Marketing Strategy to ensure achieve defined business objectives. Monitor store promotional calendar that fits total retail development strategy and within budget.
• Lead the Trade Marketing Manager to develop, execute, and perform of all trade programs designed to recruit new customer and achieve sales result.
• Manage the Trade Marketing Manage to fully carry out locally relevant activation program based on global guideline and local competitor insights.
• Work with Trade Marketing Manager and Sales Director to understand store needs and work out marketing initiatives.
• Monitor GWP budget and discount, propose annual GWP program for each month, and work with all Sales / Logistic members and product forecaster for the sales/purchase forecast of GWP and samples.