Save Job Back to Search Job Description Summary Similar Jobs Lead at Scale Make a Visible Business Impact About Our Client An international consumer business with a strong commitment to innovation, digital transformation, and customer-centric growth. The collaborative and entrepreneurial culture empowers talented people to make an impact and shape the future of marketing and commerce. Job Description Lead Integrated Media Strategy & Investment Governance Develop and drive annual and quarterly integrated media strategies aligned with brand and commercial objectives. Own media investment planning and governance across multiple brands, ensuring maximum ROI and efficiency. Establish measurement frameworks and performance standards to optimize channel allocation and investment decisions. Adapt global media practices to local market dynamics and business needs. Drive Paid Digital Media Excellence Lead end-to-end media planning and buying for large-scale integrated marketing campaigns. Manage media strategy across search, programmatic, video, social, e-commerce, and emerging digital channels. Continuously improve campaign performance through audience optimization, creative testing, bidding strategies, and channel mix refinement. Partner with social marketing teams to amplify content and maximize campaign impact. Precision Marketing & Data Activation Leverage CRM, platform, and third-party data to develop advanced audience segmentation and targeting strategies. Implement AI-enabled media planning, automation, and optimization capabilities. Build attribution models, incrementality testing frameworks, and analytics solutions to measure true business impact. Transform complex data into actionable business insights and strategic recommendations for senior stakeholders. Accelerate Commerce & Omnichannel Growth Co-lead commerce media strategies across major e-commerce platforms and digital marketplaces. Partner closely with sales, e-commerce, and marketing teams to drive full-funnel performance and conversion growth. Establish clear measurement and optimization frameworks across the customer journey. Build Strategic Platform & Agency Partnerships Develop senior-level relationships with key media and technology partners. Lead annual commercial negotiations and strategic partnerships to unlock value and innovation. Oversee media agency management, including selection, performance reviews, capability development, and contract negotiations. Drive innovative collaborations and co-creation opportunities that increase brand relevance and visibility. Lead, Inspire & Collaborate Manage and develop a high-performing media team through coaching, mentoring, and capability-building. Collaborate cross-functionally with Brand, CRM, Consumer Insights, E-commerce, Legal, and other key stakeholders. Own media budget planning, tracking, compliance, and fiscal accountability. The Successful Applicant Experience & Qualifications Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field. 8+ years of media and digital marketing experience, including at least 3 years managing teams. Experience within consumer goods, beauty, personal care, retail, or similarly fast-paced industries preferred. Proven success managing large-scale media investments and delivering measurable business growth. Deep expertise in integrated media planning, media buying, and performance marketing. Strong hands-on knowledge of social, search, programmatic, video, and commerce media ecosystems. Experience leveraging data analytics, attribution models, and marketing measurement frameworks. Demonstrated ability to manage media agencies and strategic partner relationships. Strong English communication and stakeholder management skills. Passion for innovation, emerging technologies, AI, and the future of digital marketing. What Success Looks Like Strong growth in media effectiveness and marketing ROI. Integrated media execution across brand, performance, and commerce channels. Data-driven decision making powered by advanced measurement and analytics. High-performing partnerships that create competitive advantage. An engaged, capable team delivering outstanding business results. What's on Offer Lead at Scale Take ownership of significant media investments and influence the growth strategy of multiple consumer brands across one of the world's dynamic digital markets. Drive Innovation Work at the intersection of media, data, AI, commerce, and technology while shaping the next generation of marketing effectiveness. Make a Visible Business Impact Partner directly with senior leadership and play a critical role in driving both brand growth and commercial performance through measurable results. Ready to build the future of media and growth? Apply now and bring your strategic vision, leadership, and digital expertise to an exciting transformative opportunity. Contact Florence Wang Quote job ref JN-072026-7063936 Phone number +86 21 6035 3690 Job summary Function Marketing Specialisation Digital, Online & Social Media What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Florence Wang Consultant phone +86 21 6035 3690 Job Reference JN-072026-7063936
